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Top 10 Web Design Trends for 2024

Top 10 Web Design Trends Expected to Dominate in 2024 

Looking for new website trends to unravel new ways of getting attention. Here are 10 to look out for in 2024....

In today’s fast-paced and rapidly changing era, everything is just a click away. Or, more so, just a touch away, given that smartphones have dominated the last decade in terms of internet surfing. That is why staying current with web design trends is essential. 

This article will delve into the relevance of keeping your website’s look fresh and updated. Web design trends are constantly evolving, and it is critical to keep up to remain relevant and give the greatest user experience possible. 

So, let’s get right in and find out what trends are expected to do the rounds in 2024.

10 Web Design Trends That Are Expected to Do the Talking in 2024 

1. Minimalist Design

Minimalist site design is gaining favor, and for good reason. Let’s look at why this trend is still popular, how it works, and some amazing examples of minimalist websites. 

Minimalist Web design


Why Minimalism Rules the World of Web Design Already? 

Minimalist web design is all about the art of less is more. It’s about simplicity, clean lines, and the removal of unnecessary clutter. 

Here’s why it’s still a big deal:

  • Minimalist designs are typically lighter, which means faster loading times. In a world where we all want information at our fingertips ASAP, this is a big plus.
  • The focus on simplicity makes it easier for users to navigate a website. They can find what they need quickly without being overwhelmed.
  • Minimalist designs are inherently mobile-friendly. With so many people browsing on their smartphones, this is a major win.
  • Minimalist designs have a timeless quality. They don’t get outdated quickly, which can save you money and effort in the long run. 

2. Dark Mode and Light Mode Design

You’ve probably noticed that many of your favorite apps and websites now offer a dark mode option. It’s not just a fad; there’s a good reason for its popularity. 

  • Dark mode is easier on the eyes, especially in low-light environments. It reduces the amount of blue light emitted by screens, which can help with eye fatigue.
  • For those using devices with OLED or AMOLED screens, dark mode can save battery life. Dark pixels require less power than bright ones.
  • Dark mode gives websites and apps a sleek and modern look. It’s not just about functionality; it’s also about style.

While dark mode has its advantages, it’s crucial to provide a choice between dark mode and light mode. Not everyone prefers dark mode, and some may find it less readable. Offering both options is a win-win. It allows users to select the mode that suits their preferences and comfort. Light mode may be more accessible to those with visual impairments. Also, some websites and apps maintain a consistent branding experience by offering both dark and light mode options. 

3. 3D Graphics and Effects 

3D graphics and effects are transforming web experiences, creating immersive and interactive websites that captivate users. They enhance the storytelling and interactivity of your business with the visitors.


  • With 3D graphics, websites can mimic real-life scenarios, making users feel like they’re part of the action.
  • 3D elements can be manipulated by users, providing an engaging and interactive experience.
  • 3D graphics can help convey complex narratives, making content more engaging and memorable. 

4. Micro-Interactions and Animation

You may not even realize it, but micro-interactions are all around you when you surf the web. They are those tiny responses to your actions, like the way a button changes color when you hover over it. Here’s why they’re important:

  • Micro-interactions provide feedback to users, confirming that their actions are recognized. This makes the interaction more satisfying.
  • They can guide users through your website, making navigation smoother and more intuitive. 
  • Micro-interactions add a layer of fun and engagement to your website, turning a mundane task into a delightful experience. 

Animation takes micro-interactions to the next level. It’s like the cherry on top of the web design cake. Animation adds dynamism. Animated micro-interactions catch the eye and make your website more visually appealing. Animation can help tell a story or convey a message creatively and engagingly. Interactive animations can increase user engagement, keeping them on your site longer.

5. Variable Fonts and Typography

Variable fonts are a game-changer in the world of web typography. They can have a great impact on web design

With variable fonts, you can use a single font file to achieve a variety of styles and weights. This reduces load times and saves bandwidth. Variable fonts ensure consistent typography across different devices and screen sizes. They offer designers more creative freedom, allowing for unique and personalized typography. 

Variable Fonts and Typography Web Design


Typography plays a significant role in branding. Your font choices can convey the personality and identity of your brand. For example: 

  • Serif Fonts: These convey tradition, reliability, and authority. They are often used by established brands. 
  • Sans-serif Fonts: They represent simplicity, modernity, and accessibility. Tech companies often opt for these. 
  • Handwritten Fonts: These create a personal and friendly feel, suitable for businesses looking to connect on a personal level.

6. Voice User Interface (VUI) Design

The adoption of voice-activated devices like smart speakers and voice assistants has led to the rise of VUI design. VUIs are taking center stage because of various reasons. VUIs allow users to navigate a website, perform tasks, and gather information using just their voice, making it convenient for multitasking or when hands are busy. They improve accessibility for individuals with disabilities. 

VUIs ensure that web content is available to a broader audience. VUIs can enhance user engagement by providing an interactive and conversational experience, making websites more user-friendly

7. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR are no longer limited to gaming and entertainment. They’ve found their way into web design for various purposes. AR allows users to visualize products in their environment before making a purchase, enhancing the shopping experience. VR can transport users to different places or spaces, making it a valuable tool for real estate, tourism, and education. Both AR and VR enable immersive storytelling, enhancing user engagement and leaving a lasting impression.

These technologies have found applications in various industries, from e-commerce to education, and continue to push the boundaries of what’s possible in web design. Incorporating AR and VR elements into your website can offer users a unique and memorable experience, setting your site apart from the rest.

8. Personalization and AI-Driven Experiences

Artificial Intelligence (AI) is at the heart of personalization in web design. It’s like having a digital assistant that customizes your online experience. 

Here is how AI is already making your business’ life smooth. 

  • AI analyzes user behavior, such as browsing history and preferences, to understand individual needs and preferences.
  • It uses this understanding to make personalized recommendations for products, content, or services.
  • AI personalization goes beyond recommendations; it can tailor the entire content and layout of a website to match individual user preferences.

9. Y2K Effects

The Y2K effects trend is a nod to the early 2000s, a period marked by unique and often quirky design elements. Here’s why it’s making a comeback in 2024:

  • Nostalgia sells. It is an extremely powerful emotional trigger. It transports individuals back to the “good old days,” eliciting a pleasant sense of belongingness. The Y2K aesthetic encapsulates the essence of a specific era, making it accessible to those who lived through it while also making its excitement palpable to younger generations. 
  • Y2K design elements are diverse. It provides designers with a varied palette to play with, ranging from bold and vibrant hues to weird patterns and glitch effects. 
  • Web designers are seeking strategies to catch and keep people’s attention in an age of information overload. In a sea of homogeneous designs, Y2K effects can help a website stand out. 

10. UX-Focused Design 

User Experience (UX) has always been an important element in online design, but it will become even more so in 2024. 

In such a competitive digital market, putting the user at the core of design is more than a good practice; it’s a sheer necessity. Websites that focus on user wants and preferences outperform their competition.

With mobile devices accounting for the vast majority of web traffic, mobile-first, and responsive UX design is critical. 

Web accessibility is more than just a legal obligation; it is about ensuring that everybody can access and utilize a website. Making websites more inclusive and accessible will continue to top the priorities of web designers in the years to come, too. 

Users may abandon websites that take too long to load. Optimizing website performance for fast loading and smooth navigation is part of user-centered design. 

Key Takeaways

Nobody knows what the future holds. We can only predict the future based on data at bay. And most of these 10 trends we just talked about in this article have already started to do the rounds. Many websites are incorporating these new trends to give their websites a fresh look and feel. 

I hope you can try implementing most of these trends into your website. If you have any further queries, feel free to drop them in the comments. We will be more than happy to help you. 

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Ahmad Jamal - Content Writer

Ahmad works as a content writer at Mavlers. He’s a computer engineer obsessed with his time, a football enthusiast with an MBA in Marketing, and a poet who fancies being a stage artist. Entrepreneurship, startups, and branding are his only love interests.

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