Marketing Associate - CRM, Offer &
Pricing, Weight Watchers
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Weight Watchers' Journey with Email Mavlers
Who is Weight Watchers?
Founded in 1963, Weight Watchers (WW International) is a globally-acclaimed wellness technology company. Helping customers overcome lifestyle disorders for over 6 decades, they have inspired millions of individuals around the world with their people-focused & science-backed approach to promoting weight loss and healthy living.
Objective
The demand for email templates at their end and the complications of campaign management motivated Weight Watchers to look for a quality email marketing partner promising a dedicated approach to quick turnaround time and professional campaign management. They were in the search of a reliable offshore team that could not only understand their brand guidelines but also iron out the crucial challenge of ESP Migration.
Our dedicated resources have expertise in Email Template Production, Campaign Management, Email Automation, as well as ESP Migration.
How Did Our Dedicated Resource Team Help?
Seamless Email Template Migration
from SFMC to Braze ESP
Email Templates Production
with industry’s fastest TAT
Email Campaign Set-up & Management
by managing the complexities involved and being available in the client’s time zones
Developing Quality Email Templates
Email Mavlers’ dedicated team of experts has successfully developed 1,900+ email templates for Weight Watchers up till now. Currently, we develop over 60 email templates every month for Weight Watchers. We ensure exceptional email production and timely delivery each time. This has led to a significant boost in the results of WW for which their marketing team could not be more thrilled.
Providing Quick Support & Incredibly Fast Turnaround Time
The Weight Watchers team needed quick support for creating additional email templates within a stringent deadline. Email Mavlers’ dedicated developer was up to the task and provided immediate support in developing pixel perfect email templates within 8 hours, the fastest turnaround time in the industry.
Enabling Hassle-Free ESP Migration
Weight Watchers considered making a switch to Braze owing to certain features that were a better fit for their business. Email Mavlers’ dedicated specialists ensured a smooth migration for them and plugged it into CRM, campaign management, and data management platforms. The email template migration wizards remotely ensured that the deliverability did not suffer in the migration process and paid attention to domains, opt-in forms, etc.
From Campaign Management to Much More
Apart from assisting them with their email campaigns, our team of dedicated resources also helped them carve their product promotion journey and helped them in campaign management and its automation too. They banked on us for their yearly calendar and trusted us to provide them holistic services including all the activities starting from coding to setting up email in their ESP.
Delivering Excellence with a Dedicated Team
The dedicated team deployed by Mavlers had a Campaign manager, a Braze expert, QA professional and email developers who were available across client’s time zones to assist the team.
They are willing to work outside of their dedicated business hours and are always extremely responsive whenever we reach out with a question or request.
Great Designs Come With a Great Team
Here is a glimpse of our work
Say YES to Email Mavlers! Over the past 2+ years, we’ve worked with Email Mavlers, we consider them part of the Weight Watchers’ family. We’re now looking at additional solutions for them to help us with, including campaign services as well as an additional developer as our workload continues to grow with them over time. They are a trusted partner, and we appreciate how quickly they are able to turn projects around for us. We would recommend Email Mavlers to any company, big or small.
Why Email Mavlers
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We have worked with over 5,000 global clients0
We have served 62 countries worldwide0+
We have a team strength of over 500 members0+
We have coded more than 60,000 emails#0
We have our offices spread in 4 different countriesLearn how onboarding managed resources can help you save time and cost so you can focus on growing your business.
Where Are We Now?
Taking the load of execution off their shoulders with our dedicated model, we have been remotely working as an extended team of Weight Watchers. This has allowed them to focus more on expanding the business while we take care of day-to-day operations. We have been associated with Weight Watchers since 2017. The partnership has grown multi-folds and Email Mavlers is now a dedicated partner for all of their email marketing requirements.