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Maximize your investment with a strategic Salesforce Marketing Cloud agency

Struggling to see ROI from your Salesforce Marketing Cloud investment? As Salesforce Marketing Cloud partners, Mavlers has helped businesses worldwide cut through the complexity of SFMC, leverage its full potential, and drive measurable results.

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800+

SFMC clients

70+

In-house SFMC talent

60+

SFMC talent deployed

10+

Years of SFMC experience

SFMC is as good as it gets - until complexity gets in the way!

Navigating Agentic AI complexity

Salesforce’s push into agentic AI (Agentforce/Einstein AI) brings powerful automation, but setting up, testing, securing, and integrating is complex.

Integrating new channels

WhatsApp messaging is now natively supported in Journey Builder; however, compliance, consent management, and template infrastructure add additional layers of complexity.

Data Cloud & CDP integration

The adoption of Salesforce Data Cloud for unified customer profiles introduces integration challenges, particularly in areas like real-time data unification, identity resolution, and governance.

Paying an exorbitant price for the expertise

SFMC demands high technical proficiency, and a niche skill like managing the complexities in SFMC can cost a hefty sum.

Finding SFMC talent at your location

Acquiring and retaining talent with expertise in Salesforce Marketing Cloud at your business location can be challenging.

Certified experts you can trust

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Salesforce Marketing Cloud services built to fuelperformance and scale

Marketing Cloud implementation

Marketing Cloud implementation

Your SFMC investment only pays off if it's set up right. We architect, configure, and launch your entire platform, journeys, data models, and integrations, so your team hits the ground running instead of spending months figuring it out.

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Data Cloud implementation

Data Cloud implementation

Your data exists. It's just scattered. We bring it together, unifying customer profiles across every source in real time, so your campaigns stop guessing and start knowing.

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Agentforce

Agentforce

AI agents that don't just assist, they act. We help you design, deploy, and govern Salesforce Agentforce across marketing, sales, and service, built on your data and aligned to your workflows.

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Marketing Cloud Next

Marketing Cloud Next

We help you transition to Marketing Cloud Next, redesigning your SFMC setup with unified data models, Flow-based journeys, and Agentforce-led execution. Phased rollout and governance ensure adoption without disrupting live programs.

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SFMC migration

SFMC migration

Switching from Eloqua, Marketo, HubSpot, or another SFMC instance? We handle the full migration, data, audiences, journeys, templates, and live campaigns, without dropping a send or losing a subscriber.

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Mavlers 6-Step Email Marketing Playbook

Are phantom contacts inflating costs and hurting deliverability?

Get the SFMC engagement guide and learn how to protect sender reputation while boosting meaningful performance.

ROI in action: case studies that highlight real growth

Disney
DMA
Ogilvy
National Geographic
Penguin Random House
Incubeta
Oracle
Airtasker

In the words of our clientsheart

Atlantic Coast Automotive

Mavlers handled an end-to-end project involving design of email templates, journey build & orchestration using Salesforce experts, deployment and maintenance of the same....

Sambit Pal

Customer Retention & Martech VP

The Wests Group Australia

We engaged Mavlers to help us to find a dedicated resource to manage our Salesforce Marketing Cloud campaigns across our all business units. As a SFMC subject matter expe...

Carolina Mejia

Digital Marketing Manager

Enphase Energy

We partnered with Mavlers to revamp our SFMC instance and streamline multiple broken pieces on web studio, content builder and data. With their support, we have been able...

Yasaswy Mulpuri

Senior Manager - MarTech

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Seamless, strategic, and ROI-driven: Mavlers' 6-step SFMC playbook

01 | Discovery

  • Audit data structure, journeys, and campaign performance
  • Analyze journey orchestration, segmentation and omnichannel strategies
  • Review CRM and platform integrations

02 | Collaboration

  • Build a 6-12 month scalable automation roadmap
  • Align journeys with lifecycle stages and personalization goals
  • Streamline campaign ops with a framework for better execution

03 | Audience analysis

  • Unify data using Data Cloud and CRM sources for a single customer view
  • Enable AI-driven segmentation and lead scoring
  • Leverage SQL, Einstein, and Data Extensions for precision targeting

04 | Campaign management

  • Run omnichannel campaigns (Email, SMS, WhatsApp, more)
  • Personalize with AMPscript and Einstein AI
  • Automate testing and predictive content

05 | Automation & workflows

  • Set up advanced Journey Builder triggers and omnichannel flows
  • Automate across Email, Mobile & Ad Studios
  • Use SQL and Einstein AI to optimize workflows

06 | Reporting & analysis

  • Track KPIs with Datorama and Analytics Builder
  • Visualize data via Tableau, Power BI, Google Data Studio
  • Optimize using A/B tests, STO, and Einstein scoring

Everything you are looking for in an SFMC agency? Find it here.

Full-spectrum SFMC support

Get end-to-end support across every SFMC module. From segmentation and template creation to campaign execution and performance analysis, we handle it all.

Deep platform expertise

Work with 30+ SFMC specialists, including certified experts. We optimize every inch of your SFMC setup to drive efficiency, performance, and ROI.

Strategic, AI-driven execution

Tapping into smarter marketing with SFMC's built-in intelligence, we help you plan, personalize, and optimize every customer interaction strategically.

Flexibility to scale with you

Whether you're launching a single campaign or scaling across markets, our flexible team model adjusts to your workflow, timelines, and growth stage.

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Frequently asked questions

What is Agentforce, and how is it different from Einstein AI?

Einstein AI has always worked within SFMC, predicting send times, scoring leads, recommending content. Agentforce goes further. It deploys autonomous AI agents that can reason, decide, and act across your marketing, sales, and service workflows — not just assist a human, but complete tasks on their behalf. Think of Einstein as intelligence built into your tools, and Agentforce as a team member that uses those tools independently.

Is our business ready for Agentforce, or do we need to set up Data Cloud first?

Agentforce works best when it has clean, unified data to act on, and Data Cloud is what provides that foundation. That said, readiness depends on your current setup. Some businesses can begin deploying agents with existing data structures; others need Data Cloud as a first step. Our Salesforce Marketing Cloud services team will audit your environment and tell you exactly where you stand before recommending a path forward.

What is Marketing Cloud Next, and should we be thinking about it now?

Marketing Cloud Next is Salesforce's reimagining of SFMC, built AI-native and data-first from the ground up, rather than layered on top of a legacy architecture. It is not a feature update; it is a platform shift. Whether you need to act now depends on your contract, your current setup, and your growth plans. Our Salesforce Marketing Cloud agency will help you assess the timeline, understand the implications for your existing setup, and plan a transition that works on your terms, not Salesforce's.

Will Marketing Cloud Next replace our current SFMC setup? What happens to our existing journeys and data?

Yes, over time Marketing Cloud Next will become the primary platform. However, Salesforce is managing this as a gradual transition, not an overnight switch. Your existing journeys, data extensions, and assets will not disappear without warning. What matters is having a migration plan before the transition is forced on you. Mavlers helps you move your existing setup, journeys, data, templates, and audiences, to the new architecture in a structured, low-disruption way.

How long does an SFMC migration typically take, and what factors can disrupt the timeline?

A straightforward migration, clean data, standard journeys, one source platform, typically takes six to twelve weeks. Complexity adds time: multiple source systems, custom integrations, large subscriber lists that need re-permissioning, or live campaigns that cannot be paused. The biggest source of delays is usually data quality, not technical execution. Our Salesforce Marketing Cloud agency's process begins with a structured audit so we can give you a realistic timeline before any work begins, not after surprises surface mid-project.

Can you migrate us without interrupting live campaigns?

Yes. We plan migrations around your live campaign calendar, not ours. Active journeys are mapped and rebuilt in SFMC before your old platform is decommissioned, not after. Subscriber lists, suppression files, and preference data are migrated and validated in parallel. Our Salesforce Marketing Cloud services do not cut over until everything has been tested and signed off. Your subscribers will not notice the transition, and neither will your results.

How does Data Cloud fit into our existing SFMC setup — do we need to replace anything?

Data Cloud sits alongside your existing SFMC setup and enhances it, it does not replace it. It acts as the unification layer that pulls customer data from your CRM, commerce platform, website, and other sources into a single, continuously updated profile. Your existing journeys, Email Studio, and Content Builder continue to work as before; they simply gain access to richer, more accurate audience data. In most implementations, nothing needs to be removed, things need to be connected.

What is the difference between a one-off project, a retainer, and hiring a dedicated team — and which is right for us?

As a reputed Salesforce Marketing Cloud agency, we have 3 flexible engagement options to suit every business's need. A one-off project suits you if you have a defined, bounded requirement, a migration, an implementation, or a set of templates. A retainer suits you if you need ongoing campaign execution, optimization, and strategic support month on month without the overhead of managing a full in-house team. Hiring a dedicated team or FTE suits you if you want Salesforce-certified specialists working exclusively on your account, embedded in your workflows, but without the cost and complexity of in-house recruitment. If you are unsure which model fits your situation, our team will walk you through the options based on your volume, budget, and growth stage.
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Insights to help you win with Salesforce Marketing Cloud (SFMC)