The Role of Email Automation in Lead Nurturing

The success of your business depends on the journey a potential customer takes from the point of their first becoming aware of your products / services to that of making a purchase. As an email marketer, you want to deliver milestone-specific experiences to a lead. In our eBook, we delineate the end-to-end process of initiating automation workflows in your lead nurturing campaigns, so you can convert more leads into paying customers.


Exploring the realms of CRM: An Expert Roundup

From the very first interaction with a customer to post-closure communication, customer relationship management or CRM is the lifeblood of a business. Every aspect of customer experience can either make or break your brand. In this eBook, we highlight eight distinguished CRM experts, each offering unique perspectives. They share practical insights and tips for navigating the delicate dynamics of customer relationships.


Journey builder best practices by SFMC experts

The SFMC Journey Builder is a powerful tool that gives businesses insight into customer interactions across various marketing channels. This enables users to better understand their customers, leading to more meaningful interactions with them. This eBook engages 11 SFMC Journey Builder pros to find out what they think are the best practices Salesforce admins must follow in order to leverage Journey Builder to the hilt.


Leveraging AI for digital marketing agencies

While digital marketers have begun to appreciate the possibilities of AI, many agencies still find it challenging to integrate its numerous applications into a coherent vision. It all seems too much at once! In this eBook, we take a blow-by-blow approach to identify, understand, and recommend highly niche-specific AI solutions in the digital marketing space, from content creation to analytics.


Everything you need to know about triggered emails

Inboxes are extremely crowded today. But triggered emails can play a vital role in helping businesses cut through the noise and win at the email game. With these emails generating 31% of total email orders, you can’t leave this money on the table. This eBook explores everything a marketer must know about triggered emails - from must-have triggered emails to how to set them up.


Best practices of SFMC email marketing automation

While Salesforce Marketing Cloud is one of the best marketing automation platforms, it isn't everyone's cup of tea. Visualizing complex workflows, meticulously scoring and grading leads, chalking out watertight segmentation strategies, and there’s so much more. This eBook with insights from a host of Marketing Cloud trailblazers delves into the best practices to make the most of this CRM.


Holiday season email marketing tips from 11 email maestros

The holiday season is the most exciting but also the most overwhelming time for email marketers. The competition in the inbox is the toughest during this time. So, what will help your email campaigns stand out, win hearts, and conversions during this lucrative period? Ten eminent email marketing experts show you the way with segmentation, personalization, email copies, and so much more in this eBook.


How to keep up with your email marketing efforts amidst the global downturn

For marketers, an economic slowdown signifies pivoting the marketing strategy to keep the business afloat and working with a tighter budget. But how to pivot is a tough nut to crack. We reached out to experts from the world of CRM for insights on the state of email in recession and accompanying strategies that businesses can adopt to stay afloat. Find their insights in this eBook.