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Long tail keywords

Long Tail Keywords – Why They Are Important and 10 Tools That Will Help You Find Them

Want your audience to find you on the first SERP? You need to get familiar with long-tail keywords. ...

The deeper the search, the more valuable the find. That’s the case with long-tail keywords. They are directed to more specific searches implying less competition in comparison to usual keywords. But in a world of crowded web pages, it isn’t easy to rank at the top for the keywords. That’s why you need to target length and highly-specific keywords – also known as long-tail keywords. 

Long-tail keywords often consist of three or more words and are used to target a very particular audience. They can be questions, phrases, or sentences. People who are already interested in a product or service and are actively searching for it are the most likely to use it. Long-tail keywords have high search volumes but low competition. 

To help you find appropriate long-tail keywords that you can use in your content to bring more targeted visitors to your website, some tools use a combination of search volume data, competitive analysis, and other indicators. We will talk about how you can use these keyword research tools too. 

Let’s begin our expedition.

Why are Long Tail Keywords Important?

There is more than one reason why long-tail keywords matter. Using long-tail keywords can help you improve user experience, stay ahead of the competition, improve your ROI, target niche markets, and improve your content strategy. Think of it like narrowing down to the specifics and thus targeting a very specific audience. When you stop beating around the bushes, the results will also become distinct. 

Here are five reasons why long-tail keywords are important.

  • Increased relevance: Using long-tail keywords helps bring in targeted visitors who are more likely to become paying clients.
  • Lower competition: By enhancing your website’s visibility and traffic through higher rankings in SERPs for these keywords, you stand to gain increased exposure. 
  • Higher conversion rates: Using long-tail keywords can boost conversion rates because they are more likely to bring in shoppers in the market for a specific product. 
  • Improved SEO: You may improve your site’s authority and trustworthiness in search engine results by targeting certain themes with long-tail keywords. 
  • Cost-effective advertising: Using long-tail keywords can help you receive more targeted visitors to your site for less money.

Researching Long-tail Keywords

There are a few prerequisites you must align with before you plunge into researching long-tail keywords. Like, 

  • Understanding your target audience 
  • Analyzing Search Intent 
  • Using Keyword Research Tools 

Many keyword research tools exist to aid in the discovery of useful long-tail keywords. You can use these tools to find profitable long-tail keywords by analyzing data like search traffic, competitiveness, and relevance. We have handpicked 10 keyword research tools that will help you find long-tail keywords. We will have a look at what their specialties are and how to use them for our own good.

10 Tools to Help Find Long-tail Keywords With Ease

1. Google Keyword Planner

You can find new long-tail keywords and learn about their search volume, competition, and expected cost per click with the free Google Keyword Planner. This tool may be used to produce keyword ideas for a given topic or website, with the results being filtered according to several criteria, such as user location, language, and device type. You can use Google Keyword Planner to research and predict the success of individual keywords.

How to Use Google Keyword Planner?

You’ll need a Google Ads account to access Google Keyword Planner, but you won’t have to run any ads or spend any money to get started. After logging in, go to the Tools & Settings menu in the upper right-hand corner to access the tool. You can then input a seed keyword or a URL, select your desired targeting parameters, and obtain a list of related terms and associated metrics.

2. Ahrefs

You can use Ahrefs for a wide variety of search engine optimization tasks, such as keyword research, backlink analysis, and website audits. Explore new long-tail keywords, examine their search traffic, and determine how challenging they are to rank for using Ahrefs’ domain and page ratings. Learn more about suggested searches, related term usage, and other search engine results page (SERP) features.

How to Use Ahrefs?

You’ll need an Ahrefs account and a subscription to one of their plans to access the keyword explorer. The Keyword Explorer is accessible from the main menu once you have logged in. You can then enter a seed term or phrase, choose your desired area and language, and use further filters to narrow down your results.

3. SEMrush

SEMrush is another well-liked SEO tool that can be used to conduct keyword analysis, competitor research, and website audits. Discover new long-tail keywords, examine their search volume, and evaluate their keyword difficulty based on the number of results and the pages that rank highest for a particular keyword with the help of SEMrush’s keyword magic tool. Insights on associated search terms, interrogatives, and prepositions are also available.

How to Use SEMrush? 

You’ll need a SEMrush account and a subscription to one of their plans to access the Keyword Magic feature. The Keyword Magic tool is accessible from the main menu once you have logged in. There, you can type in your initial keyword or phrase, select your desired locale and language, and start narrowing down your search results.

4. Keyword Tool

Keyword Tool is a free keyword research tool that pulls data from Google Autocomplete, Bing, YouTube, and Amazon to come up with ideas for long-tail keywords. Search volume, cost per click, and level of competition are just a few of the variables that may be used to narrow down the hundreds of keyword recommendations returned by Keyword Tool.

How to Use Keyword Tool? 

Visit their website and type in your seed term or phrase. You can then select the desired data source and retrieve a list of relevant keywords and metrics. There is also a premium, cost-based edition of Keyword Tool that includes even more tools and statistics.

5. Moz Keyword Explorer

Using the criteria of search volume, difficulty, and organic click-through rate, Moz Keyword Explorer may help you determine the viability of new long-tail keywords. You can also research related keywords, questions, and SERP features with Moz Keyword Explorer.

How to Use Moz Keyword Explorer? 

You need to create an account with Moz and subscribe to one of their plans before you can use Moz Keyword Explorer. After logging in, the keyword explorer will appear in your account’s primary navigation. Start by clicking on the Search button.

6. Ubersuggest

The premium version of Ubersuggest costs money, but the free version can be used to find relevant keywords and learn what kinds of material your competitors are using to rank well. It will analyze traffic, provide keyword ideas, and provide information on inbound links. The program’s layout is intuitive. 

How to Use Ubersuggest? 

Users can access Ubersuggest by typing a search term into the provided box and hitting the “Search” button. After entering some keyword ideas, the tool will provide a list complete with search volumes, CPC, competition, and expected visitors. In addition to providing suggestions for similar keywords, Ubersuggest also provides a content ideas tool.

7. AnswerThePublic

Use AnswerThePublic, a specialized keyword research tool, to see what questions people have about a given topic. Using information from Google’s and Bing’s autosuggest tools, the application generates a visual map of questions, prepositions, and comparisons related to the provided keyword. AnswerThePublic’s features include data export as a CSV file, a list of questions, and data visualizations in the form of a wheel.

How to Use AnswerThePublic? 

To utilize AnswerThePublic, visitors enter their query into the search bar and select their language and country of residence. After entering a keyword, the tool will generate a visual map of all queries that pertain to that term. If you hover over a query, you’ll see details like the number of times it’s been looked up and related terms.

8. Keyword Sheeter

Free and easy to use, Keyword Sheeter is a powerful tool for brainstorming a wide variety of keyword concepts in a short amount of time. The capabilities of Keyword Sheeter include the option to limit the number of results and omit specific terms.

How to Use Keyword Sheeter? 

The “Sheet Keywords” button activates the Keyword Sheeter after the user enters a seed keyword or phrase into the search field. Then, it will compile a spreadsheet with similar terms and their search volumes. The number of results returned and the terms that are excluded can both be filtered by the user.

9. Google Trends

Google Trends is a free service that shows how a search term has changed in popularity over time. Information on how often a keyword is searched for and from what locations these searches originate is provided by this tool. You can use Google Trends to do things like compare search phrases, view related queries, and narrow your results by geography and time range.

How to Use Google Trends? 

Users can access Google Trends by typing a search term into the provided box and hitting the “Search” button. Then, a graph detailing search interest over time, along with related queries and subjects, will be generated by the tool. Filter search results by country, time range, category, and search type, and compare up to five search phrases simultaneously.

10. Soovle

Soovle is a free service that compiles keyword ideas from a wide variety of sources, including Google, Bing, Yahoo, Wikipedia, Amazon, and YouTube. Real-time keyword suggestions, saved and shared searches, and a modifiable user interface are just some of its features.

How to Use Soovle? 

To use Soovle, just type your search term into the provided box. Then, the program will compile a list of suggested keywords from several sources, each of which can be clicked for additional context and related suggestions. Clicking the “Engines” menu button on the top-right corner allows users to select the search engines they want to keep in the interface.

Key Takeaways

Long-tail keywords have the potential to take your business to great heights. They directly target the conversion mechanisms by catering to the needs and requirements of the users. Take advantage of it before it’s too late. 

I hope you have enough insights into the benefits of long-tail keywords and how to find them. Use them correctly, and you’ll find your ROI skyrocketing in no time!

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Ahmad Jamal - Content Writer

Ahmad works as a content writer at Mavlers. He’s a computer engineer obsessed with his time, a football enthusiast with an MBA in Marketing, and a poet who fancies being a stage artist. Entrepreneurship, startups, and branding are his only love interests.

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