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Link Building at Mavlers

A Walk Down The Road of Link Building Endeavors At Mavlers

Are you wondering about Mavlers’ expertise in link-building activities? Then this is the blog for you!...

So, you are a business or agency owner looking to grow your business organically. You are putting awesome, relevant content out there that needs to be seen by the right people. 

We at Mavlers can help you with that and more, with over fifteen years of experience in search engine optimization and link-building activities. 

Today’s blog will walk you through Mavlers’ expertise in guest posting and link-building activities. We’ve successfully executed campaigns for clients like Racenet and Airtasker, which have not only garnered rave reviews but also made a marked difference in their DA (Domain Authority), PA (Page Authority), and DR (Domain Rating).

This is what you can seek to gain clarity on and decide if we can be a good fit for your firm’s link-building needs:

  • An introduction to link building
  • Mavlers’ approach to link building
  • What results will guest posting bring to you or your customers?
  • An insight into link-building case studies at Mavlers
  • Why choose Mavlers?

Without any further ado, let’s get cracking amigos!


An introduction to link building

Link building is a core aspect of search engine optimization (SEO) that involves acquiring hyperlinks from other websites to your own. These hyperlinks, often called backlinks, are crucial for search engines as they serve as “votes of confidence” for your website’s authority, relevance, and trustworthiness. Essentially, the more high-quality backlinks your website earns from reputable sources, the more likely it is to rank higher in search engine results pages (SERPs).

At Mavlers, we recognize the importance of link-building in SEO strategies, and one method we emphasize is guest posting. Here’s why we prioritize guest posting:

  1. Quality backlinks: Guest posting allows us to create high-quality content relevant to your target audience and industry. By publishing this content on reputable websites within your niche, we can earn valuable backlinks to your website. These backlinks signal to search engines that your website is authoritative and trustworthy, ultimately contributing to higher search engine rankings.
  2. Diverse link profile: Building a diverse link profile is essential for SEO success. Guest posting allows us to acquire backlinks from various sources, including blogs, news sites, and industry publications. This diversity helps to strengthen your website’s overall link profile and mitigate the risk of relying too heavily on a single type of backlink.
  3. Relationship building: Guest posting also allows us to build relationships with other websites and influencers within our industry. By collaborating with these entities, we can expand your network, increase brand awareness, and potentially help you gain additional opportunities for collaboration in the future.
  4. Controlled anchor text: With guest posting, we control the anchor text used in the backlinks pointing to your website. This allows us to strategically optimize anchor text for your target keywords, which can positively impact your search engine rankings for those terms.
  5. Traffic generation: In addition to improving SEO, guest posting can also drive direct referral traffic to your website. When readers of the guest post click on the links to visit your site, it increases your website’s visibility and potential for conversions.

Types of link building activities

Here is the tea on the types of link-building activities we have in the industry:

  1. Guest blogging: Guest blogging involves creating and publishing content on external websites within your industry or niche. The primary goal is to earn backlinks to your own website and increase online visibility and authority.
  2. Competitor analysis & outreach: Competitor analysis involves researching and evaluating competitors’ strategies, strengths, and weaknesses to identify opportunities and enhance your marketing efforts. Outreach refers to contacting competitors, industry influencers, or related websites for collaboration, partnerships, or backlink opportunities to improve one’s online presence and competitiveness.
  3. Lost/broken link building: Lost/broken link building entails finding broken or expired links on external websites and reaching out to suggest replacing them with relevant content from your website, leveraging the opportunity to gain valuable backlinks and improve SEO.
  4. Brand mentions: Brand mentions are instances where your brand name, product, or service is referenced or discussed online, even if not accompanied by a backlink. Monitoring and leveraging brand mentions can help improve brand awareness, reputation, and SEO performance by fostering engagement and potentially generating backlink opportunities.
  5. Quora submissions: Quora submissions involve answering questions within your expertise on the Quora platform, providing valuable insights and solutions to users’ queries, thereby building credibility, driving traffic, and potentially generating leads for your website or business.
  6. Product listing submission: Product listing submission involves submitting detailed product information, including images, descriptions, and specifications, to online directories or marketplaces to increase visibility, drive traffic, and attract potential customers to purchase your products.

You can also check out the full list of link-building activities

In addition to the aforementioned endeavors, here is a list of link-building activities that will witness an uptick in 2024. Let’s look into a few important ones:

  1. Product reviews: Product reviews are valuable for link building as they often contain backlinks to the reviewed product. They contribute to SEO by improving website authority, attracting referral traffic, and building trust and credibility among potential customers.
  2. Local business directories: Local business directories are online platforms where businesses can submit their information, such as name, address, phone number, and website URL, to improve local visibility, increase online presence, and attract potential customers searching for products or services in specific geographical areas.
  3. Event promotion backlinks: Event promotion backlinks involve collaborating with event organizers or sponsors to secure backlinks on event websites, listings, or promotions, leveraging these opportunities to enhance online visibility, drive traffic, and attract attendees to your event or website.
  4. Infographic outreach backlinks: Infographic outreach backlinks entail distributing visually compelling infographics to relevant websites, encouraging them to feature and link back to your content, thereby increasing brand exposure, referral traffic, and SEO authority.
  5. Instructographics posting: Instructographics posting involves sharing informative and instructional graphics on platforms like Pinterest or social media. It provides valuable content to users while potentially attracting engagement, traffic, and backlinks to your website or brand.
  6. Charity organization outreach: Charity organizations’ outreach involves collaborating with non-profit entities through sponsorships, donations, or partnerships, fostering positive brand associations, increasing visibility, and potentially earning backlinks while contributing to social causes.

Now, you may be wondering what is the approach we use at Mavlers to get the best results for your website through link-building endeavors. Let’s delve into it: 

Mavlers’ approach to link building

Our link-building strategy encompasses two primary approaches: manual outreach and leveraging tools like Pitchbox. This blended strategy ensures a personalized touch while maximizing efficiency and reach.

1. Manual outreach:

Manual outreach is a personalized link-building approach in which we directly contact website owners, bloggers, and industry influencers. This method allows for tailored communication, fostering genuine relationships and collaboration opportunities.

2. Deploying tools like Pitchbox:

Pitchbox is an influential tool in our link-building arsenal. It streamlines the outreach process by helping us find potential link-building opportunities, automate follow-ups, and track the success of our campaigns all in one platform.
You might want to read about the tools and tech stack we deploy to run and analyze SEO campaigns to make a more informed outsourcing decision.

Step-by-step process for Manual Outreach

Step 1 – Find prospects

To discover potential link-building prospects, we follow several strategies:

  • Competitor analysis: By examining competitors’ backlink profiles, we can identify websites that may also be interested in linking to our content.
  • Search engine queries: Utilizing advanced search operators in Google helps uncover relevant websites in our niche.
  • Social media and forums: Platforms like LinkedIn, Twitter, and industry-specific forums are excellent for finding communities interested in our content.
  • Influencer platforms: Websites like BuzzSumo can identify influential content creators in our sector.

Once prospects are identified, we assess the types of content they typically link to and identify how our content can add value or fill existing gaps.

Step 2 – Create perfect outreach templates

 Crafting an effective outreach template involves personalization and clarity. Here’s an example.

Step 3 – Quality checks 

Once we’ve pinpointed potential websites for collaboration, we conduct thorough quality assessments on the following parameters:

  • Relevancy check: Ensuring the website’s content aligns with our niche.
  • Metrics check: We evaluate Domain Authority (DA), Domain Rating (DR), and Spam Score (SS) to ensure quality and relevance.
  • Domain age checks: Older domains generally carry more authority.
  • Referring domains vs. Live links ratio: A healthy ratio indicates a strong backlink profile.
  • Website traffic check: High-traffic websites are more valuable for link building.
  • Current content check: This helps us understand the type and quality of content they prefer.

Wondering what guest posting can do for you and your customers? Stay hooked, people!

What results will guest posting bring to you or your customers?

Well, here’s what you can expect from your guest-posting endeavors!

  1. Improved DA & DR: Guest posting increases link equity, positively affecting metrics such as Domain Authority (DA), Domain Rating (DR), Page Authority (PA), and URL Rating (UR), enhancing website credibility and search engine rankings.
  2. Better keyword ranking: Strategic anchor text selection in guest posts contributes to improved keyword rankings, as search engines interpret these backlinks as signals of relevance and authority for the targeted keywords.
  3. Enhanced brand visibility: Guest posting increases brand visibility by exposing your brand to new audiences on external platforms, expanding reach, and fostering brand recognition and trust.

An insight into link-building case studies at Mavlers

It’s always more substantial to hear straight from the horse’s mouth, isn’t it? 

Check out some of our recent case studies for greater trust and credibility.

  1. Racenet—For Racenet, we helped them get their most important keyword in the top 3 positions, i.e., “Melbourne Cup,” which had around 64,000 search volumes at that point in time. In total, we built more than 150 links with high DAs and varied in ccTLD.
  2. Airtasker—We used an aggressive link-building strategy to help them increase their traffic by 7251% in just ten months. Read the case study here
  3. White label client (cannot disclose their name): For documentation purposes, assume the client’s name is XYZ. When the XYZ client started their association with Mavlers, their DA was 23, and they wanted to target a few keywords with search volume ranging from 20,000 to 30,000. Mavlers helped in growing the website’s DA from 23 to 51. As we speak, their targeted keywords are ranking in the top 10 positions on search engine ranking pages (SERPs). Below are the link bifurcation we built in total for that client in 24 months;

DA 21 to 30 – 70 Links

DA 31 to 50 – 50 Links

DA 51 to 70 – 20 Links

Still, wondering if Mavlers is a good fit for your link-building outsourcing needs? The next section should answer that!

Why choose Mavlers?

Here’s why Mavlers can be the bridge between your  SEO goals and current rankings!

  1. 15+ years of experience in Link Building.
  2. Top-notch quality deliverables.
  3. Client’s pre & post approvals of opportunities.
  4. KPI’s around Keyword Ranking & DR
  5. Hand holding – On-time support on Chat & Calls
  6. The manual outreach process helps find relevant websites.
  7. Content support
  8. Pay per link: We don’t charge the client for the links in advance. We ask them to pay for only those links that go live within that specific month. So, for the client, you pay only for the live links.

So, what’s next?

We at Mavlers look forward to partnering with you in your SEO journey because we believe it’s all about you! In case you are wondering, “How long do I need to do SEO to see expected results?” our blog should help you get some honest answers!

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Dharti Joshi

Dharti Joshi is a dynamic professional who has been working as an Assistant Manager - Search Client Operations at Mavlers for 9 years. Throughout her career at Mavlers, she has demonstrated a commitment to excellence, consistently delivering results that drive business growth and success. Her collaborative approach and strong leadership abilities make her a valuable asset to the team, inspiring those around her to strive for professional greatness. Outside of her professional pursuits, Dharti is deeply passionate about giving back to her community. Whether through volunteer work or mentorship programs, she seeks to impact every endeavor of hers positively!

Naina Sandhir

A content writer at Mavlers, Naina pens quirky, inimitable, and damn relatable content after an in-depth and critical dissection of the topic in question. When not hiking across the Himalayas, she can be found buried in a book with spectacles dangling off her nose!

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