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Semrush copilot AI guide

The ultimate guide to SEMrush Copilot: Your shortcut to smarter AI-powered SEO insights

Are you confused about how to use Semrush’s new AI tool? Here’s all you need to know! ...

In an era where everything is AI-powered, from your OTT watchlist recommendations to trip location suggestions, what if we told you there is an Alexa in the veils for your SEO journey, too?!

Yes, we know that juggling plates can become table stakes when you manage the SEO requirements of different clients. Semrush has developed a powerful AI-powered apprentice, SEO Copilot, that can ease your SEO strategy and recommendations and make them seem like a walk in the park.

If you’re an SEO strategist looking to maximize your Semrush account and gain detailed insights into all aspects of your SEO efforts, this blog post is your one-stop guide. We’ll cover everything you need to know about using SEMrush Copilot for AI-powered SEO insights.

We will walk you through:

  • Understanding Semrush AI and an insight into its capabilities
  • How it works
  • Step-by-step introduction to getting started with Semrush Copilot

As you read the blog, you will understand how to use the AI accouterment to save chunks of valuable time and craft seamless SEO workflows that will make all the difference! 

PS: Semrush Copilot is absolutely free and comes with every Semrush subscription!

On that note,


Understanding Semrush AI and an insight into its capabilities

“There’s an AI for that!” goes the popular saying. When Semrush noticed the struggles of modern-day SEO strategists, it put its nose to the grind, and voila! Semrush Copilot saw the light of the day!

The moment you log in to your Semrush account, your AI companion Copilot is there with a plate of recommendations ready to be investigated and prioritized. Seriously, how cool is that?

This makes your SEO strategy game data-driven and saves a lot of time. 

Let’s look into how Copilot can be a total game changer for your SEO approach and stay ahead of your competitors.

  • Daily alerts & suggestions: 

Copilot carefully checks your Site Audit for big website problems or changes and gives you helpful tips for fixing or checking these issues right on your main project page.

  • Data prioritization: 

Copilot helps you determine which problems to tackle first by looking at data from different tools and reports. This makes sure you focus on the most important things first.

  • Finding new opportunities:

 Your SEO Semrush AI looks at how people find websites online and spots areas for improvement. This helps you find new ways to improve your website and stay ahead of others.

  • Checking out your competitors: 

Copilot provides extensive information about your competitors’ activities. This helps you understand your competition and make smart choices about your website.

  • Personalized tool suggestions: 

You’ll get suggestions on which SEMrush tools to use to improve your website. This makes reaching your goals and optimizing your website’s performance easier.

Other than being a free add-on, it also works equally well at crafting SEO plans for a single as well as multiple clients.

Additionally, it integrates seamlessly with the Semrush ecosystem and offers practical solutions for diverse SEO challenges such as;

  • Technical SEO: 

Copilot quickly finds any technical problems that might slow down your website, ensuring seamless operation.

  • Keyword discovery:

 It finds new keywords you haven’t used yet so you can attract more visitors to your site.

  • Competitor watch: 

Copilot keeps an eye on what your competitors are doing online, helping you stay ahead of them.

  • Keyword rescue: 

It helps you find and use keywords you might have forgotten about so you don’t miss out on any visitors.

  • Backlink detective:

Copilot spots bad links that could hurt your site’s reputation and tells you how to fix them.

  • Link rebuilder: 

It suggests ways to get more good links to your site, making it more trustworthy.

  • Broken page fixer:

Copilot points out any pages on your site that aren’t working properly so your visitors have a better experience.

  • Traffic analyst:

 It investigates why your website’s traffic drops and helps you increase it again.

  • Gap explorer: 

Copilot shows you where you’re missing out on keywords and links compared to your competitors so you can catch up.

  • Visibility guardian:

 It warns you if your website might not appear well in search results, ensuring people can find you easily.

To surmise, SEO Copilot makes your job easier by bringing to the fore every website SEO adjustment you must make to stay ahead of the competition without having to sift through dozens of reports and tabs manually.

How does Semrush AI work?

Wondering how they built this AI-powered tool or how it works? Well, here’s what it took!

  • Data collection and processing: 

Building an AI assistant like Copilot requires access to vast amounts of SEO data, including keyword trends, website performance metrics, competitor analysis, and more. SEMrush would have collected and curated datasets from its own platform and leading SEO experts.

  • Algorithm development: 

The core of Copilot’s intelligence lies in its AI algorithms, which analyze data, detect patterns, and generate insights and recommendations. SEMrush’s team of data scientists and engineers developed and refined these algorithms using machine learning, natural language processing, and statistical modeling techniques.

  • Integration with SEMrush platform: 

Copilot is seamlessly integrated with the SEMrush platform, allowing users to access its features within their existing workflows. This integration involved extensive testing and optimization to ensure smooth interoperability and a user-friendly experience.

Copilot offers a tailored set of suggestions for each unique project. This is achieved through its integration with Semrush’s app ecosystem, such as;

  • Backlink analysis: 

This feature allows you to examine your backlink profile and spot opportunities to build new links.

  • Competitor research: 

Gain valuable insights into how your competitors perform regarding organic search results.

  • Keyword comparison: 

Identify keyword opportunities by comparing your content with that of your competitors.

  • Backlink comparison: 

Uncover potential sources for backlinks by analyzing your competitors’ backlink profiles.

  • Rank tracking:

 Keep track of your keyword rankings and monitor your target keywords in Google’s top 100 organic and paid search results.

  • Website health check: 

Assess the overall health of your website and identify any technical SEO issues that need addressing.

Step-by-step introduction to getting started with Semrush Copilot

Now, let’s delve into the meat and potatoes of how to start deriving the benefits of this tool for optimizing your SEO plan. 

To begin with, you need to set up your projects using the AI tool.

  1. Go to the Projects section to set up a new one or view your existing ones. 

2. Once you have your projects set up, Copilot will get to work and share unique tips and recommendations to improve your SEO.

3. Explore and experiment: Take some time to familiarize yourself with Copilot’s functionalities and experiment with different tasks and workflows. Don’t be afraid to explore its capabilities and see how it can enhance your SEO efforts.

Let’s explore some best practices to help you get the most out of this tool.

  • Understand Copilot’s capabilities: Take the time to familiarize yourself with all its features and functionalities. Explore its various tools and understand how they can benefit your SEO strategy.
  • Set clear objectives: Before using Copilot, define your SEO goals and objectives. Whether you aim to increase organic traffic, improve keyword rankings, or enhance website visibility, having clear objectives will guide your utilization of Copilot’s features.
  • Regularly monitor alerts and suggestions: Pay attention to Copilot’s daily alerts and suggestions. These insights can help you identify and address issues promptly, ensuring the health and performance of your website.
  • Prioritize tasks based on data: Utilize Copilot’s data prioritization feature to focus your efforts on the most critical tasks. By analyzing data from various sources, Copilot can help you prioritize tasks that will significantly impact your SEO performance.
  • Explore new opportunities: Use Copilot to uncover new keyword and backlink opportunities. Its keyword and backlink gap analysis features can help you identify areas for improvement and stay ahead of the competition.
  • Stay informed about competitors: Continuously monitor your competitors’ performance using Copilot’s competitor analysis tools. By staying informed about their strategies and tactics, you can adjust your own approach to maintain a competitive edge.
  • Regularly audit your website: Conduct on-site audits using Copilot to identify and address any technical SEO issues. Keeping your website healthy and optimized can improve its visibility and performance in search engine results.
  • Track keyword rankings: Utilize Copilot’s position-tracking feature to monitor your keyword rankings over time. Track changes in rankings and adjust your strategy accordingly to maintain or improve your position in search results.
  • Experiment and iterate: Don’t be afraid to experiment with different strategies and tactics using Copilot. Monitor the results of your efforts and iterate based on what works best for your website and goals.
  • Stay updated on new features: SEMrush regularly updates and adds new features to Copilot. Stay informed about these updates and deploy new functionalities to optimize your SEO strategy further.

The road ahead

If you are a new brand/agency owner just starting with your SEO journey, you might wonder how long it takes for your SEO efforts to show results. Well, we have a tailored guide for that, too! 😉

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Naina Sandhir - Content Writer

A content writer at Mavlers, Naina pens quirky, inimitable, and damn relatable content after an in-depth and critical dissection of the topic in question. When not hiking across the Himalayas, she can be found buried in a book with spectacles dangling off her nose!

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