Outsourcing Digital Marketing: India vs. Others

So, you are a brand/agency owner who has finally gained clarity on the ever-pertinent question, “Should I Outsource Or Insource My Firm’s Digital Marketing Activities?”

You have a ready reference list of digital marketing activities that you’d like to outsource to the right third party (agency/freelancer) and those you’d rather cater to in-house.

Now, you are probably wondering about the costs and benefits of outsourcing to the top 5 countries (India, the Philippines, Mexico, Poland, and Eastern Europe. Well, you don’t want to end up burning a hole in your pocket or receiving subpar deliverables (either or both scenarios can be tough to digest!)

You have a budget in mind and certain quality expectations that you’d like to achieve through your offshore outsourcing endeavors. You definitely don’t want to overstep the budget or make the wrong choice.

With 12+ years of experience catering to the digital marketing needs of brands and agencies, we at Mavlers have dived deep into almost every aspect of their outsourcing requirements.

In the blog that follows, you will gain a deeper understanding of the following aspects:

An overview of the hourly digital marketing costs in the top 5 outsourcing locations

1. Outsourcing to India

Average hourly costs of digital marketing services
Factors contributing to cost-effectiveness in India
Challenges associated with outsourcing to Indian agencies

2. Outsourcing to Mexico

Average hourly costs of digital marketing services
Unique advantages and challenges of outsourcing to Mexico

3. Outsourcing to Philippines

Average hourly costs of digital marketing services
Unique advantages and challenges of outsourcing to Philippines

4. Outsourcing to Poland & Eastern Europe

Average hourly costs of digital marketing services
Unique advantages and challenges of outsourcing to Poland & Eastern Europe

5. Outsourcing to Latin America

Average hourly costs of digital marketing services
Unique advantages and challenges of outsourcing to Latin America

As you go through the blog, you will be better positioned to choose the right-fit offshore outsourcing country for your unique business requirements and cost constraints.

Let’s get the tea brewing people!

Source

An overview of the hourly digital marketing costs in the top 5 outsourcing locations

So, before we get into the location-wise cost-benefit analysis of outsourcing digital marketing services, let’s take a bird’ s-eye view of the hourly costs you can expect to shell out on average when you partner with offshore agencies located in either of these five regions.

Source

These digital marketing services can include;

Social media marketing (SMM)
Content marketing
Email marketing
Pay-per-click advertising (PPC)
Search engine optimization (SEO)

As you can see, the price points across these locations are quite similar, averaging out to fifty dollars or less hourly. Let’s now get down to location-wise, pros, cons, and cost analysis to gain a better understanding of what to expect when partnering with agencies from any of these regions.

Outsourcing to India

Average costs of digital marketing services

Let’s look into a list of three Indian digital marketing agencies, ranging from lower to higher pricing tiers:

Lowest Pricing Tier:

Pixxelznet: Pixxelznet is a digital marketing agency based in India that offers affordable services such as social media management, content marketing, and SEO optimization.

We have done the research for you, and this is the monthly cost of different digital marketing services with Pixxelznet.

SEO packages: Range from USD 199/month to USD 999/month
Link building packages: Range from $10/month to $99/month

2. Mid-tier Pricing:

SocioSquares: SocioSquares is a mid-sized digital marketing agency offering various services, including social media management, content creation, influencer marketing, and digital advertising.

Here’s an insight into their pricing for different digital marketing services;

Social media marketing: Starts from $2499/month
SEO: $999/month and upwards
Online advertising: $999 per month and up
Website development: Starts from $4999

3. Higher Pricing Tier:

Gozoop: Gozoop is a full-service digital marketing agency providing premium end-to-end solutions. Their services include social media management, digital advertising, content marketing, web development, and analytics.

Please note that the pricing of services can vary based on factors such as the scope of work, client requirements, industry specialization, and the agency’s reputation.

At Mavlers (an Indian offshore full-service digital marketing agency), we charge approximately USD 25 per hour. You can check out Mavlers’ pricing for different digital marketing services here.

Factors Contributing to Cost -Effectiveness in India

Let’s begin with some data crunching;

According to A.T. Kearney’s 2019 Global Services Location Index, India has held the top spot for outsourcing since 2017.
A Deloitte study has revealed that 59% of businesses are already outsourcing their non-core processes to India, and another 22% plan to do so soon.

These numbers point towards a fact that cannot be overlooked: outsourcing to India is a great option for those seeking cost-effective outsourcing solutions without compromising on the quality of deliverables!

Wondering what are the factors that contribute to cost-effectiveness when you outsource your digital marketing requirements to India?

Well, here’s the tea!

Being the second largest English-speaking nation in the world, you can expect lesser lags and seamless project execution through lower chances of communication barriers.
An ever-growing pool of skilled tech professionals that promise expertise in varied tech stacks and an aptitude for R&D.
Reduced time-to-market and on-time deliverability
Favorable Government policies that make outsourcing a breeze

For further details, you might want to read our blog titled “Best Practices To Follow When Outsourcing To Indian Companies”

Check out the pros at a glance!

Challenges associated with outsourcing to Indian agencies

There are two sides to every coin, and in our attempt to provide an honest and unbiased cost-benefit comparison, here are the possible challenges that you might face with outsourcing to Indian agencies.

Possible delays or obstacles in the workflow because of time-zone differences
Incidences of cultural misalignment when your brand requires more of a local touch that Indian agencies might not be able to grasp and relate to
The fear of intellectual property theft

Here are some cons that might present themselves!

Outsourcing to Mexico

Average hourly costs of digital marketing services

When you partner with digital marketing agencies located in Mexico, you can expect to shell out anywhere from $25-$49 per hour.

Here’s a list of some prominent Mexican digital marketing agencies, ranging from lower to higher pricing tiers:

Lowest Pricing Tier:

Agencia M8: Agencia M8 offers affordable digital marketing services for small and medium-sized businesses. Their services include social media management, SEO optimization, and website design. Pricing for basic packages typically starts at around $500 to $1000 per month.

2. Mid-tier Pricing:

Digital Pixel: Provides comprehensive digital marketing solutions, including website development, branding, and content creation, targeting mid-sized businesses with moderate budgets.

3. Higher Pricing Tier:

Neurona Digital: Neurona Digital provides premium digital marketing services tailored to larger businesses and corporations. They offer comprehensive solutions, including strategic consulting, branding, digital advertising, and e-commerce optimization. Pricing for higher-tier packages typically starts at $5000 per month and can go up significantly based on the scope of work.

Unique advantages and challenges of outsourcing to Mexico

Outsourcing digital marketing requirements to Mexico can offer unique advantages and challenges compared to other outsourcing destinations. Let’s explore some of them:

Unique advantages:

Cost-effectiveness:

Mexico offers lower labor costs compared to developed countries like the United States or European countries. This can result in significant cost savings and better profit margins for businesses outsourcing their digital marketing requirements.

Proximity to the United States:

Mexico’s geographic proximity to the United States can benefit businesses looking to outsource digital marketing services. It facilitates smoother business operations through easier communication, collaboration, and travel between the two countries.

Cultural similarity:

Mexico shares cultural similarities with the United States, particularly regarding language and business practices. This cultural alignment can help foster better communication and understanding between outsourcing partners, leading to more effective collaboration.

Skilled workforce:

Mexico has a growing pool of skilled professionals in digital marketing. Many universities and training programs in Mexico offer education and training in digital marketing, ensuring a competent workforce capable of meeting diverse outsourcing needs.

Time zone compatibility:

Mexico’s time zone is generally compatible with that of the United States, making it easier for businesses to coordinate meetings, collaborate in real-time, and ensure timely project delivery.

Unique challenges:

Language barrier:

While Mexico shares language similarities with the United States, there may still be language barriers, particularly for businesses that require English proficiency for their digital marketing campaigns. Ensuring effective communication and language proficiency among outsourcing partners may require additional effort and resources.

Cultural differences:

Despite cultural similarities, there may still be differences in work culture, business practices, and communication styles between Mexico and the United States. It’s essential for businesses to understand and navigate these cultural differences to ensure seamless collaboration and avoid misunderstandings.

Infrastructure and technology:

While major cities in Mexico may have well-developed infrastructure and technology, there may still be challenges in terms of internet connectivity, access to advanced digital marketing tools, and technology infrastructure in some regions. This could impact the efficiency and effectiveness of digital marketing outsourcing operations.

Data security and compliance:

Businesses outsourcing digital marketing requirements to Mexico must ensure compliance with data protection regulations and standards, particularly if sensitive customer data is involved. Ensuring data security, privacy, and compliance with relevant regulations is crucial to mitigating risks and maintaining customer trust.

Outsourcing to the Philippines

Average hourly costs of digital marketing services

The average hourly costs of outsourcing digital marketing services to Philippines-based agencies are $25-$49.

Let’s delve into some prominent Philippines-based digital marketing agencies, ranging from lower to higher pricing tiers:

Lowest Pricing Tier:

SEO Hacker: Specializing in search engine optimization (SEO), SEO Hacker provides affordable SEO services tailored to businesses of all sizes.

Here’s an insight into what their pricing structure looks like;

Web Development and Design: $3,000 – $5,500

SEO Consulting: $2000 per 8 hours

SEO Package: $4,000 – $5,500 per month (12 months minimum)

Conversion Rate Optimization: $2,300 – $5,000 per month (12 months minimum)

Content Marketing: $1,500 – $3,000 per month (12 months minimum)

Social Media Marketing: $1500 – $3,000 per month for a 12-month-long campaign

Online Reputation Management: $3,500 – $5,500 per month (12 months minimum)

Full Digital Marketing Package: $3,500 – $9,900 per month (12 months minimum)

Email Sales Automation: $1,000 – $3,000 per month (12 months minimum)

Site Security Optimization Package: $800 per month

Site Speed Optimization Package: $800 per month

Search Engine Marketing / Pay Per Click: $1000 one-time set-up fee and then $500 + 20% of total PPC Budget per month

2. Mid-tier Pricing:

Wazile: Wazile offers a comprehensive range of digital marketing services at mid-tier pricing, including SEO, social media management, and digital advertising. You can ask for a quote to gain deeper cost insights.

3. Higher Pricing Tier:

Rippletrend: Rippletrend is a premium digital marketing agency known for its strategic approach and innovative campaigns. It offers a wide range of services, including branding, digital advertising, and content marketing, at higher rates. While they haven’t explicitly mentioned the service costs on their website, you may schedule a call with them to gain deeper insight.

Unique advantages and challenges of outsourcing to the Philippines

Let’s explore the unique pros and cons of partnering with a Philippines-based digital marketing agency.

Unique pros:

Cost-effectiveness:

The Philippines offers competitive labor costs compared to Western countries, making it an attractive outsourcing destination for digital marketing services. Businesses can benefit from significant cost savings while still accessing a skilled workforce.

English proficiency:

English is widely spoken and understood in the Philippines, with a large population of highly educated and proficient English speakers. This makes communication seamless and facilitates effective collaboration between outsourcing partners and clients from English-speaking countries.

Skilled workforce:

The Philippines has a robust education system and a growing pool of skilled professionals in the field of digital marketing. Many universities and training institutions offer courses and certifications in digital marketing, ensuring a talented workforce capable of meeting diverse outsourcing needs.

Cultural compatibility:

The Philippines shares cultural similarities with Western countries, particularly regarding work ethic, business practices, and customer service orientation. This cultural compatibility can help engender better understanding and collaboration between outsourcing partners and clients.

Time zone compatibility:

The Philippines operates in a time zone that is generally compatible with that of Western countries, particularly North America and Europe. This facilitates meeting coordination, real-time communication, and timely project delivery.

Unique cons:

High demand for talent:

The growing demand for digital marketing talent in the Philippines has led to increased competition for skilled professionals. Businesses may face challenges in recruiting and retaining top talent, particularly for specialized roles or niche skill sets.

Infrastructure and technology:

While major cities in the Philippines have well-developed infrastructure and technology, there may still be challenges regarding internet connectivity, access to advanced digital marketing tools, and technology infrastructure in some regions. This could impact the efficiency and effectiveness of digital marketing outsourcing operations.

Data security and compliance:

Businesses outsourcing digital marketing requirements to the Philippines must ensure compliance with data protection regulations and standards, particularly if sensitive customer data is involved. Ensuring data security, privacy, and compliance with relevant regulations is crucial to mitigate risks and maintain customer trust.

Cultural sensitivity:

Despite cultural similarities, there may still be differences in work culture, business etiquette, and communication styles between the Philippines and Western countries. It’s essential for businesses to understand and navigate these cultural differences to ensure effective collaboration and avoid misunderstandings.

Outsourcing to Poland & Eastern Europe

Average hourly costs of digital marketing services

If you are considering partnering with a Poland—or Eastern Europe-based agency, you might have to pay an average of $50-$99 per hour.

Let’s look at the pricing offered by some digital marketing agencies in this region.

Keep Calm Labs:

Here’s an insight into their pricing for different digital marketing services.

UI/UX Design: Starts from $999
Web Development and E-commerce: Starts from $3000
Mobile Application Development: Starts from $6000
SEO & PPC: Starts from $1000
QA & Testing: Starts from $1000
Extended dedicated team: Starts from $2000
Startup package: Starts from $10000
Branding: Starts from $3000
Support: Starts from $200
Landing page creation: Starts from $1000

2. NinjaPromo.io:

This London, UK-based agency offers hourly pricing packages;

40 hours Started Plan: 1-2 regular tasks, $3200 / Month, $80 per hour
160 hours Force Plan: Full marketing department, $9600 / Month, $60 per hour
80 hours Boost Plan: 3-4 regular tasks, $5600 / Month, $70 per hour

3. Skalski Growth:

This Poland-based digital marketing agency offers two engagement models;

Growth team: A dedicated team of growth professionals with a flexible scope who are available for a fixed time each month. Starts at 3000 USD / month.

Growth Services: Project-based cooperation or outsourcing of selected marketing functions. Starts at 1000 USD / project.

4. Delante:

Based in Kraków, Poland, Delante charges an average hourly rate of $100 – $149 / hr for SEO activities.

Unique advantages and challenges of outsourcing to Poland & Eastern Europe

Let’s explore some of the unique advantages and challenges of partnering with agencies in Poland & Eastern Europe.

Unique advantages:

Highly skilled workforce:

Poland and Eastern Europe are known for their highly educated and skilled workforce, particularly in the fields of digital marketing, IT, and software development. Many universities and educational institutions in these countries offer comprehensive programs in digital marketing, ensuring a talented pool of professionals capable of delivering high-quality services.

Multilingual talent:

Many professionals in Poland and Eastern Europe are proficient in multiple languages, including English, German, French, and others. This multilingual capability can benefit businesses targeting diverse international markets and requiring marketing materials in multiple languages.

Cultural proximity to Western Europe:

Poland and Eastern Europe share cultural similarities with Western European countries, particularly regarding business practices, work ethic, and customer service orientation. This cultural proximity can facilitate smoother collaboration and communication between outsourcing partners and clients from Western Europe.

Growing digital economy:

The digital economy in Poland and Eastern Europe is rapidly growing, with increasing investments in technology infrastructure, digital literacy, and entrepreneurship. This growth presents opportunities for businesses to tap into a dynamic and evolving market for digital marketing services.

Unique challenges:

Language and communication:

While many professionals in Poland and Eastern Europe are proficient in English and other languages, language barriers may still exist, particularly for complex technical or specialized digital marketing concepts. Effective communication and language proficiency among outsourcing partners may require additional effort and resources.

Cultural differences:

Despite cultural similarities, there may still be differences in work culture, business practices, and communication styles between Poland, Eastern Europe, and Western countries. Understanding and navigating these cultural differences is essential to foster effective collaboration and avoid misunderstandings.

The road ahead

Now that you are familiar with the cost- benefit analysis of outsourcing to the top 5 popular offshore outsourcing locations, you might want to read up on the 11 Factors To Consider When Choosing An Offshore Digital Marketing Company. This will help you make the right outsourcing decision.