AI-Driven Innovation: Seven Game-Changing Tips for WordPress Users

So, you are a brand/agency owner with a WordPress-powered business website looking for ways to integrate the power of AI in optimizing your site’s user experience, SERP rankings, and other parameters. Doing so can enhance your website’s functionality, improve user engagement, and boost your search engine rankings.  

Interestingly, the core WordPress team made it amply clear in a recent thread that AI currently belongs in the third-party plugin territory instead of the core.

This means that integrating the right AI-based plugins can give your WordPress website the AI edge that it needs to survive and thrive.

And we are here to help you decipher just that!

So, without further ado, let’s explore the top 7 ways you can use AI to optimize your WordPress website.

1. Enhancing WordPress UX by deploying AI-powered chatbots

When users visit your website, the last thing you want is for them to feel unwelcome or for their concerns and queries to be left unheard simply because there was no human assistance available then!

This potential loophole can be addressed by many free WordPress AI-powered chatbots or custom ones like the pre-trained Chatbase, which can handle user engagement, customer support, lead generation, and more.

Additionally, using chatbots such as Writesonic and Tidio enables you to:

• Personalize customer greetings and interactions.
• Address customer queries round-the-clock.
• Assist users in navigating your website.
• Dynamically showcase pertinent questions and answers.
• Collect contact information to streamline ticketing processes.
• Facilitate appointment scheduling seamlessly.

2. WordPress AI-powered content creation

How often have you wished for an on-demand copy editor who can deliver on-brand website content at the flick of a switch?! Not too long ago, we guess!

Thy wish stands granted with a whole bunch of AI-powered content assistants such as;

• Jetpack is an AI assistant that can create, revise, and optimize forms, lists, tables, and paragraphs in the editor as blocks. WordPress integrated this plugin in June 2023.
• Afterward, in collaboration with OpenAI, WordPress unveiled two additional blocks: AI Paragraph and AI Image. These blocks aim to enhance content creation by providing auto-completion for posts and facilitating image creation based on prompts.
• Content creation becomes swift with AI-driven tools such as Bertha AI and Copymatic. This allows you to accommodate a dynamic calendar and keep your audience engaged consistently.
• If you are looking for an AI-powered content creation tool that does not require you to leave your WordPress website, Divi AI is your best bet for creating contextually relevant content. It is crafted to adapt and evolve alongside your website. It examines your site’s existing content and key website attributes to generate cohesive, pertinent, and contextually appropriate content.

3. AI tools for SEO optimization

If you have been in the online business for long enough, you will know the importance of a well-rounded SEO strategy in getting those first-time visitors and new potential prospects. 

Traditionally, SEO requires a lot of manual tweaking, strategy audits, and content evaluation of sorts to get your website on the top of the search results. However, with various AI-based SEO optimization tools, you can amp up your visibility game like a pro! Check out some of them;

• MarketMuse is a helpful tool that uses AI to make planning content and improving website SEO easier. It analyzes your website and finds ways to improve your content so more people can find it online. With MarketMuse, you can discover new topics to write about, see what your competitors are doing, and make sure your website shows up higher in search results. It’s like having a smart assistant that helps you make your website better and attracts more visitors. Whether you’re new to websites or have been doing it for a while, this tool simplifies creating personalized content that gets noticed online.
• Clearscope is a helpful all-in-one SEO tool that uses AI to improve your website’s visibility in search engines. It analyzes your content and suggests ways to optimize it so more people can find it online. With Clearscope, you can see what keywords are important for your content and ensure you include them organically. It also helps you write in a way that’s easy for people to understand, which can help your website rank higher in search results. It also makes it easier to create content that gets noticed and drives more traffic to your website. Whether you’re new to SEO or have been doing it for a while, this tool can help you improve your website and attract more visitors.

4. Voice and picture identification abilities

If you want to optimize your WordPress website for voice and picture identification, then Mycroft.ai is a super cool addition to your plugin repository. 

Here’s how it can offer an enhanced user experience for your website visitors;

. Voice-activated navigation: 

Users can navigate the WordPress website hands-free by using voice commands to access different sections, search for content, or perform actions such as submitting forms or purchasing. This hands-free interaction makes the website more accessible, especially for users with mobility issues or those who prefer voice commands over traditional navigation methods.

. Personalized content delivery: 

Mycroft.ai’s voice identification feature allows the AI assistant to recognize individual users based on their unique voice profiles. With this capability, the WordPress website can deliver personalized content recommendations, tailored responses to inquiries, and customized user experiences based on the user’s preferences and past interactions.

. Voice-based content creation: 

Users can create and publish content on the WordPress website using voice commands, streamlining the content creation process and enabling on-the-go publishing. This feature is particularly useful for bloggers, journalists, and content creators who prefer dictating their ideas rather than typing them out.

. Image-based search and interaction: 

With Mycroft.ai’s picture identification abilities, users can perform image-based searches on the WordPress website. For example, they can upload an image of a product they’re interested in purchasing and receive relevant information, pricing details, and purchase options. This image-based search functionality enhances user engagement and simplifies finding and purchasing products or services.

. Enhanced accessibility: 

By offering voice and picture identification capabilities, the WordPress website becomes more accessible to users with disabilities or those who prefer alternative interaction methods. Voice commands and image-based searches provide alternative means of navigation and interaction, ensuring all users can access the website’s content and functionality regardless of their physical abilities or preferences.

5. Filtering spam and enhancing security

While every website owner wants to build a community of users who like to comment on their WordPress website, spammers can be a real pain in the nether regions, not to mention the security and reputation repercussions. 

To overcome this, you can use Akismet, an AI-powered plugin with 99.99% spam detection accuracy that has successfully blocked 550,884,157,006 spam comments across 100+ million protected websites!

Also, since plugins account for 56% of WordPress vulnerabilities, website owners must prioritize investing in strong WordPress security measures. AI-powered security tools such as Quttera Web Malware Scanner utilize advanced threat detection algorithms, AI-driven scanning capabilities, false positive detection mechanisms, and pattern recognition techniques. 

These tools can effectively thwart malicious attacks, automatically implement security protocols, and safeguard against downtime and data breaches, ensuring the integrity and reliability of your website’s operations.

6. Using AI to automate the process of writing content for your WordPress website

If you are a content marketer or a business owner, you know the power and importance of generating value-adding content that users actually want. 

However, with the advent of AI-powered tools such as Altis Accelerate, content generation can be automated, among other things, using advanced natural language processing (NLP) algorithms and machine learning techniques.

7. Enhanced capacity for searches

A great website search function can enhance the user experience. ElasticPress is an AI-powered plugin that can help you optimize your WordPress website’s search function. 

Let’s see how that works!

. Advanced Natural Language Processing (NLP): 

ElasticPress utilizes AI-powered NLP algorithms to understand and accurately interpret the intent behind user search queries. By analyzing the context, semantics, and sentiment of search queries, it can deliver more relevant and precise search results, improving users’ overall search experience.

. Personalized search results: 

AI-powered ElasticPress can personalize search results based on user behavior, preferences, and past interactions with the website. By learning from user patterns and feedback, it can tailor search results to each user, increasing the likelihood of finding relevant content and improving user satisfaction.

. Semantic search: 

The tool employs semantic search techniques, which go beyond keyword matching to understand the meaning and context of search queries. It can surface more relevant and contextually appropriate search results by analyzing the relationships between words and concepts, even for ambiguous or complex queries.

. Content recommendations: 

AI-powered ElasticPress can generate intelligent content recommendations based on user search history, browsing behavior, and content relevance. By analyzing patterns and trends in user interactions, it can suggest related content or recommend popular articles, enhancing content discovery and engagement on the website.

. Continuous learning and optimization:

 ElasticPress continuously learns from user interactions and feedback to improve search performance over time. By leveraging machine learning algorithms, it can adapt to changing user preferences, emerging trends, and evolving content, ensuring that search results remain relevant and effective in meeting user needs.

The road ahead

Now that you are familiar with how to leverage AI-powered plugins to optimize your WordPress website’s user experience, you might want to understand why WordPress gets hacked and how we at Mavlers can help you prevent that!