How Mavlers Crafts Strategic White-Label Service Quotes for Agencies

As an agency owner, you know the feeling when you’ve landed a new client who needs SEO, PPC, maybe a full website revamp, or even email automation. 

You’re excited, contemplating the prospective returns, but then comes the tricky part: figuring out how to get it all done without stretching your team thin or hiring an in-house army.

That’s where we, the white-label warriors at Mavlers, step in.

As a full-suite digital marketing agency, we’ve worked with 600+ agencies worldwide. We have a collective experience of over 13 years, and we have helped agencies scale quietly behind the scenes.

And a big part of that success? Our quoting process. It’s not just about crunching numbers. It’s about understanding your business, your client’s needs, and creating a quote that feels like it was tailor-made for you, because it is.

Let us walk you through exactly how we do it. No fluff, no confusing jargon, just a step-by-step peek behind the curtain.

Source 

Step 1: The first “hello” ~ Discovery call or brief submission

Our process typically begins when you reach out to us, whether through email, our website’s contact form, LinkedIn, Clutch, or a friendly referral.

Sometimes, it’s just a casual “Hey, we need help with a web project.” At other times, we receive comprehensive briefs that delve into KPIs, deliverables, and timelines. Whatever you send us, our first goal is to listen and understand.

Here’s what we focus on gathering:

• Your client’s business goals

• Their industry and target market

• The services needed, such as SEO, PPC, Web Dev, Email Marketing, or a mix

• Expected deliverables, timelines, and milestones

This is where we align on the scope, because trust us, setting the right expectations from day one saves a ton of misalignment issues later.

Step 2: Internal scope assessment & feasibility check

Once we have your brief, our internal teams get to work. Depending on the services requested, we bring in our SEO leads, paid media experts, developers, and content specialists, whoever is needed to assess feasibility.

If you’ve shared any existing assets like websites, ad accounts, or strategy docs, we dive deep and analyze them.

From there, we determine the best execution model for your project:

• A dedicated resource (think of them like an extension of your team)

• Project-based work for one-off deliverables

• Or a retainer model for ongoing, consistent support

At this point, we recommend reading ~ How Can I Engage With Mavlers? An Overview Of The Engagement Models.

Step 3: Quote structuring because one size doesn’t fit all

This is where the magic happens.

Based on the service type, we map out exactly what’s required and build a quote around it. Here’s how we break it down:

SEO

We look at audit complexity, content needs, link-building volumes, and other monthly activities. If your client needs local SEO, e-commerce, or enterprise solutions, you can bet the scope (and the quote) reflects that.

PPC

We factor in platform diversity (Google, Meta, LinkedIn), ad spend, the number of campaigns, audience complexity, and creative needs, among other factors.

Web development

Is it WordPress, Shopify, or a custom build? Are you providing designs, or do we need to create them? How many pages? What integrations are needed? All of these shape the final numbers.

Email marketing

We assess the number of campaigns, audience segments, required automations, tools involved (Klaviyo, HubSpot, Mailchimp), and more.

Step 4: Transparent pricing because, honestly, no one likes surprise charges

Let’s be real. No one enjoys vague quotes with hidden costs lurking in the fine print. That’s why our pricing is as transparent and flexible as possible. We offer:

• Project-based pricing
• Fixed payment for dedicated resource/ team
• Wallet payment

Every quote includes a clear breakdown of:

• Strategy & planning hours

• Execution effort
• QA and revisions
• What’s included and just as importantly, what’s not

We also consider tax implications, time zone coverage, and currency preferences (e.g., USD, GBP, AUD).

Step 5: Turnaround time & SLAs – We respect your deadlines!

We understand agency life moves fast. You’ve got clients waiting, and timelines that can’t slip.

If you have a solid brief ready, we can deliver a tailored quote within 3–4 business days. From initial outreach to final proposal, the full process typically takes 6–7 business days, assuming no major curveballs.

Every quote comes with:

• A delivery timeline for each phase
• Response and resolution timeframes
• SLAs for quality, speed, and support
• Realistic milestone planning to help you set expectations with your client

Step 6: Optional value adds & upsell recommendations

We don’t believe in upselling for the sake of it. But if there’s something that will genuinely enhance your client’s results, we’ll recommend it.

This might include:

• Free audits (SEO, PPC, Tech SEO, etc.)
• Complimentary strategy sessions
• Discounts for long-term contracts or bulk projects
• Well thought-out suggestions like “Hey, if you’re building a new website, why not combine it with an SEO audit?”

Step 7: Internal review because quality comes first, always!

Before a quote hits your inbox, it goes through multiple layers of internal review, which include;

• Our service delivery leads verify the scope and feasibility
• Legal checks custom contracts (if needed)
• The finance team ensures pricing aligns with our white-label partner program and profitability targets

Only when everyone signs off do we move to the next step.

Step 8: Formal proposal presentation

Now we bring it all together in a neat, customized proposal. Depending on your preference, we can brand it with your agency’s logo (hello, white-label!) or use our Mavlers templates.

Inside your proposal, you’ll find:

• Scope of work
• Timelines
• Strategic approach
• Pricing and inclusions
• Clear next steps (like scheduling the kickoff call)

The quote we provide is fully white-labeled, meaning you simply add your margin and share it with your client. That’s it.

Step 9: Follow-up & revisions

We don’t believe in “send and forget.” Once the quote is shared, we stay in touch through scheduled follow-ups, emails, or even quick calls to clarify doubts.

Need tweaks to the scope? Additional options? A walkthrough with your sales team? 

We’re here for it. We even hop on video calls to help convert tricky prospects when needed.

The road ahead

In case you’d like to know a little more about the workings of offshore white label digital marketing, we recommend reading ~ How Does White-Labeling Offshore Digital Marketing Services Work?