Ask any marketer why they create content, and they will pensively look at the tallest building out there, throw a furtive smile at your glance, and get back to creating awesome content. Wondering what’s cooking in that thinking pot?
Well, they say that quality content will grab the right eyeballs, and while that’s true, that’s simply scratching the surface. Quality, linkable, and shareable content that is served to the right audience at the right time, solving their pertinent pain points, will also help you get those backlinks that you desire.
Let’s hit the throttle and dive deep into the wonders of marrying the power of content marketing with the end result of getting greater traffic through backlinks from websites that command high authority in the specific niche.
Understanding the basics of content marketing and link-building
When asked about the very fundamentals of content marketing, many proffer the following one-liner: creating, publishing, and sharing high-value content that solves the real problems of the target audience and, in turn, draws traffic to the brand’s website.
It can include a repertoire of insightful blogs, data-driven resources like ebooks, case studies, visually enriched infographics, and roundups. The ultimate goal of any webshop owner is to rank on the first page of the SERPs, and one tried and tested way to do this is by genuine white hat link-building efforts. And when does that happen? When people find your content resourceful, value-packed, and authentic enough to link back to it in the content they share online.
Is it that simple, though? Can you restrict yourself to churning out content that is par excellence and wait for the backlinks to spring out of nowhere?! Alas, we don’t live in an ideal world, and you have got to be proactive in sourcing those backlinks. Most of us are privy to link-building measures like guest blogging, broken link-building, getting super visible on social media, and the likes of it.
In the text that follows, we will look into the intricacies of weaving an awesome content marketing strategy and getting those prized backlinks from high DA (Domain Authority) and PA (Page Authority) web pages.
1. Get Into The High Octane Mode With The Skyscraper Technique
The founder of Backlinko, Brian Dean, shot into the limelight with his pathbreaking case study on the skyscraper technique of garnering almost guaranteed backlinks from websites that hold authority in your genre.
This one’s an absolute favorite of ours, and we are pretty sure it will be yours, too, in a matter of moments!
Ever wondered about that ninth tallest skyscraper in the world? NOPE! But the first? Yes, Burj Khalifa, it is!
The point is nobody remembers the one who stands second or third, but everyone lauds the best, the tallest, or the brightest in every genre. Content is no different; the skyscraping technique is built around identifying the highest-value content piece in a particular genre, creating a piece that is better than the best in every sense (design, content, data, etc.), and then reaching out to experts who have already linked the previous high-ranking content in their website to give a shot to yours which is definitely better, more valuable and offers deeper insights on the topic in hand.
Let’s check out the three-step process,
- Identify link-worthy, highly shared content using tools like Google Search, Ahrefs, Buzzsumo, etc.
- Build on the currently highest-ranking content
- Ring the right proverbial “doorbells” using good old email outreach to those who will be interested in linking to your content
This is a technique that is bound to get you an influx of quality backlinks from sites that matter and hold authority in the relevant genre.
2. Case Studies & Ebooks
Everybody loves well-researched and data-backed content and case studies; ebooks are treasure troves for those looking for deep value on a particular subject. In fact, the case study published by Backlinko above was found to have a crazy number of backlinks in Ahrefs. People are attracted to genuine, authentic content that offers real value and solid solutions to pain points. If you have case studies or ebooks or both that bring to the fore immense value, please feel free to share them and let the right people know of the value you have to offer! This should get you the backlinks to your content and the organic traffic your website deserves.
3. Publish Interviews & Expert Roundups
Look for experts in your field who frequently share links on their social media handles to articles that share their viewpoints and work, and then reach out to them, seeking their valued opinions on a subject that is currently trending.
Voila! Soon, you will have people reposting your shareable content, garnering high-quality backlinks and, of course, consistent website hits from people who are interested in what experts have to say about a particular topic.
4. Deploy the broken link strategy
One of the paths of least resistance, this one gets you good-quality backlinks from competitors! All you need to do is run a broken or dead link search on your competitors’ domains and then send them a request highlighting the broken links and an offer to fix them by linking to similar content on your site. This will be a win-win situation for both parties as they will avoid Google penalties, and you will bag those backlinks!
On that note, we would like to thank you for sticking with us till the end of the blog and hope to have offered great value in return for your precious time! If you have any questions or would like to let experts look into your link building endeavors, we, at team Mavlers will be more than happy to help! Do drop by for a virtual coffee! 🙂