How can Mavlers help improve my website speed?

So you have designed, built, and coded the sleekest, smoothest, and trendiest website for your brand or agency but are still receiving less-than-optimal user experience reviews.

While you might have the best-priced product/service that does what it says, you are still losing potential customers to competitors. 

One major reason behind this could be, yes, you guessed it right ~ slow website loading speeds!

We at Mavlers have 15+ years of experience helping 9000+ global clients with tier website development and speed optimization needs. We understand the pain points that slow loading speeds can bring to your business and ultimately negatively reflect on the annual ROI board.

Suppose you are considering Mavlers to optimize your website loading speeds and are curious how we can help you achieve that. In that case, this blog will educate you on how we can help you with holistic website speed audits and ways to optimize your website’s user experience! 

. Conducting comprehensive website speed audits

. Optimization strategies

• Minification and compression of CSS, JavaScript, and HTML files
• Optimizing images for web use without sacrificing quality
• Implementing browser caching and Gzip compression

. Content Delivery Network (CDN) integration

. Code optimization and cleanup

• Removing unused code and plugins
• Optimizing JavaScript execution and CSS rendering
• Implementing lazy loading for non-essential resources

. Mobile optimization

. Continuous monitoring and maintenance

Today, our web expert, Maitri Shah, will join us and walk us through everything we do at Mavlers to analyze, identify, and fix your website speed issues!

Let’s get those web speeds blazing, shall we? 😉

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Conducting comprehensive website speed audits

So, whenever you contact us with website loading issues or even if you sign up for SEO packages and the requisite SEO professionals contact the website optimization team for page speed audits, we revert with a comprehensive Page Speed Audit.

This includes the following segments:

• An insight into the current website page speed (both mobile and desktop)
• The plausible issues we have identified are based on the following parameters: performance, accessibility, best practices, SEO, and Core Vitals Web (CVW) assessment. 
• The tasks we will implement to enhance the existing website loading speed
• Disclaimer highlighting the areas for which we will not be accountable (For instance, if you use HubSpot scripts or embed YouTube videos which increase page loading speeds)

We identify the performance bottlenecks and issues responsible for less-than-optimal page loading speeds (less than 2.1 secs to load) using tools like:

• GTmetrix
• Page Speed Insights

PS: Another cool reason why Mavlers can better help you with your page speed optimization needs is that we share the Page Speed Report at the beginning of the project itself. This not only ensures transparency and alignment of expectations between you and the agency but also gives you clarity on the current standing and sets realistic numbers based on the identified issues. 

Also, this website speed audit is completely free of cost! 

Optimization strategies

Now that you know that you need to fix your website loading speed issues, here’s how we can help you! Check out the optimization strategies we deploy at Mavlers for enhanced website loading speeds;

. Minification and compression of CSS, JavaScript, and HTML files

Mavlers streamlines website performance by minifying and compressing CSS, JavaScript, and HTML files, reducing their size without compromising functionality. We enhance page loading times through meticulous optimization techniques, ultimately improving user experience and search engine rankings. 

By employing these strategies, we ensure that websites load swiftly and efficiently across various devices, contributing to better overall performance and user satisfaction.

.  Optimizing images for web use without sacrificing quality

Mavlers employs advanced image optimization techniques to enhance page loading speeds without compromising visual quality. Through careful compression, resizing, and format selection, they significantly reduce image file sizes while maintaining clarity and detail. We try to compress the image size to less than 500kb for each image.

This optimization ensures faster loading times, improved user experience, and enhanced website performance across devices.

. Implementing browser caching and Gzip compression

Our web experts boost page loading speeds by implementing browser caching, which stores website files locally on visitors’ devices for quicker access upon subsequent visits. 

Additionally, they utilize Gzip compression to reduce the size of web files transferred between the server and the browser, optimizing data transmission efficiency.

Also, if your website is built on WordPress, we suggest integrating WPRocket, a paid plugin that can help boost page loading speeds. 

Content Delivery Network (CDN) integration

To clients facing page loading speed issues, we recommend investing in CDNs that can be procured in multiple ways (from your own server or other good options), depending on your requirements. 

In simple terms, a CDN, or Content Delivery Network, is like a network of servers spread across the globe. It stores copies of your website’s files and delivers them to users from the server closest to them. Since data travels shorter distances, this speeds up website loading times, resulting in faster and more reliable access to your website’s content regardless of the user’s location.

Once you purchase the CDN, we can help you integrate it with your website. This will be accounted for in the timelines mentioned in the Page Speed Report shared in the beginning. 

Code optimization and cleanup

At Mavlers, we optimize page loading speeds through code optimization and cleanup. This involves:

. Removing unused code and plugins:

We streamline your website’s codebase by eliminating unnecessary scripts and plugins that can slow down loading times.

. Optimizing Javascript execution and css rendering:

We ensure efficient loading and execution of JavaScript and CSS files, minimizing render-blocking resources that can delay page display.

.  Implementing lazy loading for non-essential resources:

We prioritize critical content and defer the loading of non-essential resources such as images and scripts until needed, reducing initial load times and improving overall performance.

Mobile optimization

When you reach out to us saying that your website’s mobile loading speeds aren’t that great, we request access to your website code. This allows us to see whether the site was built using a mobile-first approach or desktop first-approach. In the former case, we can make major changes to the code to optimize mobile loading speeds.

In the latter case, making deeper changes in the code might not be possible. In that case, we might suggest you consider website re-development. 

This allows us to share realistic expectations depending on the existing code and the work required to enhance page loading speeds. 

Continuous monitoring and maintenance

To ensure seamless site performance, you can invest in periodic Quality Audits and site optimization.

While working on the initial analysis of your website, we create a list of the bugs or problems encountered. We share this list with you, and if we feel that the website requires major changes or re-development at the code level, we recommend a full-fledged Quality Analysis Audit. 

The road ahead

Now that you know the processes to enhance website loading speeds, you might want to know more about How Mavlers Avoid Misaligned Expectations During Projects.