Modern marketing is more than automation—it’s about creating meaningful connections that drive growth.
That’s why Mavlers is thrilled to announce its strategic partnership with ActiveCampaign, a pioneer in customer experience automation. This collaboration is set to transform the way brands engage, nurture, and convert their audiences, combining data-driven precision with personalized storytelling.
Recognized as leader in the G2 Grid across 14 categories, a Forbes Cloud 100 winner, and receiving awards for its CRM solution and customer experience strategy.
Turning Automation into Engagement
Today’s consumers expect more than generic marketing—they want tailored experiences that resonate. With ActiveCampaign’s industry-leading email automation, AI-driven predictive actions, machine learning-based segmentation, and deep CRM integration, businesses can seamlessly adapt to customer needs in real-time. ActiveCampaign’s Customer Experience Automation (CXA) platform empowers brands to create intelligent, behavior-driven marketing workflows that strengthen customer relationships and drive revenue. Mavlers brings its expertise in strategy and execution, ensuring brands fully leverage ActiveCampaign’s technology for maximum impact.
“We’ve built intricate, modular email templates and deeply personalized journeys inside ActiveCampaign using its Liquid logic, event triggers, and behavior-based flows. The real magic happens when tech meets intent, and our team knows exactly how to make that happen, from backend logic to front-end experience.”
– Mrugesh Dabhi, Associate Director, Email Marketing & Automation, Mavlers
Mavlers: Your ActiveCampaign Powerhouse
To help businesses unlock the full potential of ActiveCampaign, Mavlers delivers expert-driven solutions tailored to enhance automation performance and scalability. Our services include:
- High-performance automation development to optimize workflows and conversions
- Comprehensive contact, list, and automation management for clean and efficient data organization
- Precision retargeting strategies to re-engage audiences and maximize ROI
- Strategic campaign planning and execution for high-impact marketing efforts
- ActiveCampaign training to upskill teams and empower in-house capabilities
- Seamless custom integrations for a unified marketing ecosystem
- Collaboration with an ActiveCampaign Official Agency Partner for exclusive expertise and support
A New Era of Customer-Centric Marketing
Marketing automation is no longer just about efficiency—it’s about impact. This partnership between Mavlers and ActiveCampaign represents a bold step forward in delivering marketing solutions that don’t just automate tasks but build lasting customer relationships.
“What sets ActiveCampaign apart is its ability to fuse CRM, email, and AI into one powerful, adaptive marketing platform. Mavlers builds on this with expert strategies that maximize personalization and drive real results. It’s a partnership built for performance and lasting customer loyalty.“
– Balaji Thiyagarajan, Head of Brand & Partnerships, Mavlers
With Mavlers and ActiveCampaign working together, businesses can transform their marketing approach from reactive to proactive, ensuring every customer interaction is timely, relevant, and valuable.
Balaji Thiyagarajan
Balaji Thiyagarajan, Head of Brand Marketing & Partnerships at Mavlers, an inbound marketer since 2009. He’s led GTM and performance campaigns for Fortune 500 brands, contributed to research for Google, Microsoft, and WPP. With deep expertise in DemandGen, MarketingOps, and Performance Marketing, he is a space lover and a devoted father.