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Mavlers' expertise drives Prodigy's email success: Flawless Braze templates, seamless integration, spectacular turnaround time

About Prodigy

Prodigy Education is a global leader in game-based learning. Founded in 2011, their mission is to help every student in the world love learning, motivating millions worldwide via fun, secure, and accessible curriculum-aligned gameplay experiences. The Prodigy Education team believes that maximizing student motivation helps develop a lifetime love of learning. Prodigy’s approach to fun, game-based learning means kids no longer have to choose between homework and playtime.

The challenge:
Scaling email marketing with limited resources

The game-based learning platform wanted to scale its email marketing efforts to maximize ROI from email. However, there were a few hurdles on that path:

  1. The lean lifecycle team: Prodigy wanted to preserve its lean team structure while also maximizing efficiencies and outcomes.
  2. Time constraints: The company needed pixel-perfect email templates delivered at a quick turnaround time.
  3. Braze expertise: As a Braze user, they required someone with deep expertise and experience in the platform.

Instead of hiring in-house resources, Prodigy sought an outsourcing partner to help them overcome these challenges.

Flawless email templates, quick turnaround time, and more: Mavlers' solution for Prodigy

To address Prodigy's specific needs, Mavlers offered a comprehensive email template creation solution, providing:

  • Proficiency in Braze: A team of Braze experts to handle all aspects of email template development and integration within the TAT shared by the client.
  • Technical support: Expertise in responsive design, dark mode optimization, and advanced email coding techniques.
  • Liquid code implementation: Incorporation of liquid code into new email templates, using old ones as a reference.
  • Custom and drag and drop templates: Expertise in creating both custom-coded templates and leveraging Braze's built-in builder.
  • Seamless integration: Integration of email templates directly into Prodigy's Braze account for efficient campaign execution.

A glance at the email templates created for Prodigy

Mavlers always deliver projects on time or early, never late. Pace and quality is great - the team does a great job of coding our email templates and helping us to create reusable templates through content blocks.

Giulia Coley

Senior Manager, Lifecycle Communications

Quantifiable growth: Prodigy's email success
with Mavlers

Prodigy has successfully launched around 100 email campaigns with templates created by Mavlers’ email development team, demonstrating the effectiveness of our solution in meeting their specific needs and driving email marketing success.

Key achievements:

Enhanced email production

Mavlers' team enabled Prodigy to increase the number of emails and maintain a consistent and effective email cadence, ensuring regular communication with their audience.

Improved email performance

By leveraging Mavlers' expertise in email template design and coding, Prodigy's emails became more visually appealing, responsive, and optimized for deliverability.

Increased efficiency

Outsourcing email template development allowed Prodigy's internal team to focus on core business objectives, leading to increased efficiency and productivity.

Transparent communication and efficient
workflows

Open and continual communication ensured Prodigy was always informed about project progress. Clear briefs and timely updates streamlined the process, contributing significantly to the success of this partnership.

With Mavlers' team conducting 99% of project-related communication via email, the workflow was streamlined, ensuring a smooth collaboration. This efficiency allowed Prodigy's team to focus on core business objectives while relying on Mavlers for expert email template development.