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How Lunne, a creative marketing agency, leveraged Mavlers' 'dedicated team model' to deliver flawless and timely email templates and ESP integration for their clients
About Lunne
Lunne is a creative marketing powerhouse founded in 2004 and headquartered in Dayton, Ohio. It specializes in serving leading health and finance brands and fostering enhanced relationships with prospects, customers, patients, providers, and communities. Lunne excels in branding and design, email strategy and creative, environmental and experiential design, and marketing and sales support.
Lunne’s quest for email marketing expertise without the hassle of hiring
Lunne wanted a helping hand in managing their growing email marketing clientele. They sought a dependable outsourcing partner with email marketing expertise and experience to ensure the quality of the deliverables was not compromised. They were looking for support with:
Streamlined email template creation
They aimed to optimize the template creation process, reduce turnaround times, and ensure flawless integration of the templates in the clients’ ESPs/ marketing automation platforms like Epsilon Harmony, Pardot, and Zeta.
Design-to-code conversion
The agency needed to convert intricate email designs from formats like Figma or PSD into pixel-perfect HTML that would render consistently across various devices (iPad, mobile, desktop) and email clients (Apple Mail, Gmail, Yahoo Mail, Outlook)—a task that required expertise, considering the diversity of email clients used by the audience.
Time and resource efficiency
Email development and testing are resource-intensive processes that can detract from other marketing activities. Lunne required a specialized team dedicated to managing their clients’ email development projects—a partner who could seamlessly integrate into their existing ecosystem.
Seamless ESP migration
The agency was also looking for a partner to assist in transitioning clients’ email templates from one ESP to another. They sought a partner capable of hassle-free migration, ensuring that email deliverability and campaign performance remained unaffected.
Lunne’s scaling-up journey with Mavlers
While Lunne's objectives may have seemed standard, our experience working with agencies has taught us that a one-size-fits-all approach is never right. We crafted a tailored solution that addressed their specific needs to ensure their outsourcing goals were met without compromising on quality, TAT, or pricing.
Let’s dive into the tailored solution we offered them:
Dedicated expert email development team
Considering their requirements, we started the partnership by assigning one dedicated developer who integrated directly into Lunne’s workflow, working exclusively on their projects to create high-quality, visually appealing email templates. Within a few weeks, they expanded the team with us to three developers.
The added layer - SME and Agency Champion
Mavlers added a subject matter expert (SME) layer to oversee the campaign development process and ensure deliverables meet the end expectations. We also added an agency champion layer; the agency partner is an expert with 4+ years of experience dealing with agency clients- they understand the agency world better and ensure your unique requirements are met.
Pixel-perfect HTML code
We converted the email designs shared by Lunne into impeccable HTML code, ensuring flawless rendering across all devices and email clients, including notoriously tricky ones like Outlook. To drive better email marketing ROI, you must send pixel-perfect HTML emails. We ensured emails were rendered correctly across different email clients and devices through rigorous EoA, Litmus, and live device testing.
ESP integration support
We facilitated a smooth integration of email campaigns across various ESPs and marketing automation platforms, ensuring consistent deliverability.
Monthly feedback check
We arranged monthly feedback meetings to request Lunne's feedback on our services and deliverables. This helped us gauge our strengths and areas of improvement. By paying close attention to Lunne's feedback, we were able to recalibrate our approach as and when needed to achieve the end objectives.
ESP migration
We helped the agency’s clients migrate their email templates from one ESP to another (for instance, from Epsilon to Zeta), making the process foolproof and hassle-free.
Comprehensive service offering
In addition to email development, Mavlers supported Lunne with additional tasks, including one-off Landing Page development.
As an Agency of Relationships, we see the importance of email marketing in cultivating and sustaining relationships between our clients and their audiences. Mavlers helps us do just this with the utmost quality, speed to market, and efficiency. We value our partnership.
Doug Lunne
Founder and President
How Mavlers empowered Lunne to offer email marketing excellence to their clients
The Lunne-Mavlers association began in 2022 and, over time, grew stronger with expanded services and deeper integration into Lunne’s operations, including additional campaign services and development support.
Here’s what Lunne achieved with Mavlers’ dedicated team:
- Streamlined operations: By integrating Mavlers' dedicated email development team with their internal team, Lunne could streamline their email marketing projects better.
- Enhanced email quality: Mavlers' expert team delivered pixel-perfect HTML code for Lunne's email campaigns, ensuring consistency and compatibility across various devices and email clients, including challenging platforms like Outlook. This precision improved the overall user experience.
- Increased resource efficiency: The specialized team from Mavlers took over the resource-intensive process of email development and testing, freeing up Lunne's in-house team to concentrate on other critical marketing tasks.
- Increased client satisfaction: Lunne achieved increased client satisfaction by delivering flawless HTML email templates and seamlessly integrating email campaigns across multiple platforms.
- Quick turnaround time: Mavlers’ capability to deliver email templates within a specific timeframe, often within 4-8 hours, enabled Lunne to meet tight deadlines and respond promptly to urgent client requirements.
Working with Mavlers has been an incredibly collaborative experience. Their team interfaces with ours, stays up on the evolving needs of our clients, and supports us at every step. When we needed a team to seamlessly integrate with our process, Mavlers stepped up.