The Ultimate Showdown: Genspark vs. Qwen vs. ChatGPT vs. Copilot: Which AI Wins in 2025?

Alas, so many AI tools, so little clarity…

If you’ve ever Googled “best AI tools 2025” or “top AI tools for productivity”, you’ve probably been bombarded with salesy one-pagers, lifeless lists, or affiliate-stuffed comparisons that feel like they were written by… well, AI.

But here’s the thing.

As marketers, entrepreneurs, or growth leads, we don’t need just another tool. We need tools that drive action, scale campaigns, generate ideas, automate tasks, and give us a serious edge in the sea of sameness.

So, Krunal Shah, our in-house web dev ninja, took four of 2025’s hottest AI platforms, Genspark, Qwen, ChatGPT, and Microsoft Copilot, and tested them the way marketers actually use tools:

• Can it help me plan a campaign faster?
  
• Can it write ad copy that doesn’t sound like everyone else’s?
  
• Can it analyze performance data better than my tired brain?
  
• Can it do stuff, not just talk about doing stuff?
  

This blog offers a straightforward comparison of these tools, highlighting their pros and cons, transparent pricing, genuine reviews, and practical use cases tailored for marketers, content strategists, and business teams.

Ready? Let’s hit the gas! 

Before we delve into the nitty-gritty of these AI platforms, let’s get a quick overview of their features/use cases.

Genspark: Your get-it-done agent (Not just a chatbot)

So, suppose you are launching a multi-channel product campaign and you don’t have time to research, plan, and execute. Genspark doesn’t just suggest what to do, it actually makes the calls, builds the itinerary, generates the video, and even writes the script.

Genspark is built around “Super Agents,” a concept where AI doesn’t just chat; it acts.

Here are some of its cool features for marketers;

• Call-for-Me: The AI literally makes phone calls for restaurant bookings or confirmations using a natural-sounding voice. It’s freakishly brilliant.
  
• SparkPages: Auto-compiles research into a clean, editable page (like a content brief + SEO audit + source list in one).
  
• One-click video creation: Input a blog idea, get a 30-second video with voiceover and animations.
  
• AI Copilot for research: You ask, it digs up structured, sourced insights.

Check out some of its pros:

• Actually executes tasks, which makes it perfect for solo marketers or small teams.
  
• Strong multi-modal support, video, voice, text.
  
• Great for automated workflows like travel planning or content briefs.
  
• Mostly free, even for heavy use.

On the contrary, here are some of its cons you should be aware of;

• Some features feel experimental (occasional glitches).
• Limited localization, as some tools work best in Asia.
• Support can be slow (especially in the free tier).

Cost:

Mostly free, with a premium plan that starts from $24.99/month.

Best for: Content creators, marketers, travelers, and anyone tired of AI that just “suggests.”

From the horse’s mouth: Some users on Trustpilot find it “mind-blowingly useful,” others call out occasional bugs and patchy support (Trustpilot rating: 2.5/5). It’s not perfect, but for people who need execution over conversation, it delivers.

Qwen: Your multilingual, tech-heavy powerhouse

Qwen (by Alibaba) is not here for your branding brainstorms. It’s a serious, code-level, language-agnostic beast built for dev teams, analysts, and businesses needing language support beyond English.

In 2025, Qwen 2.5 and 3.0 are topping benchmarks across data analysis, code generation, and multilingual understanding (119 languages!).

Here’s what marketers can consider using it for;

• Creating dashboards or custom LLMs for region-specific SEO.
  
• Working with massive data sets (PPC performance reports, GA4 exports).
  
• Multilingual campaigns in Chinese, Korean, Japanese, and Arabic, where most Western AIs struggle.
  
• Enterprise-level workflows or industry-specific custom tuning.

Pros:

• Exceptional for technical tasks.
  
• Customizable, which makes it ideal for niche industries
  
• Cost-effective for enterprises.

Cons: 

• Not great at creative content or storytelling.

• Needs high computational power.

• Can get tripped up by ambiguous prompts

Cost:

Free, open-source model or custom pricing per token, per minute.

Best for: Data teams, developers, or any business needing multilingual or technical AI.

Real talk: Developers on Hugging Face love Qwen’s precision but admit it lacks the “spark” for creative projects. One Reddit user put it bluntly: “Qwen is for when you need correct code, not cute poems.”

ChatGPT: The versatile crowd favorite

No prizes for guessing this one, Open AI’s baby still rules the content world!

If you need to write a landing page, draft a welcome email, brainstorm 100 headline ideas, or turn a 2,000-word blog into bite-sized LinkedIn posts, ChatGPT (especially GPT-4 Turbo) is your MVP.

Here are some marketing use cases;

• Draft ad copy, cold emails, product descriptions.
  
• Generate blog outlines, first drafts, and SEO content.
  
• Custom GPTs that can help you build your own “Email Nurture GPT” or “Content Brief Assistant”.
  
• Use it with plugins like Zapier, SEO.app, and Canva for creative automation.

Pros:

• Easy for beginners, powerful for pros.
  
• Constant updates (it just keeps getting better).
  
• Huge community and ecosystem.

Cons:

• High-tier features behind $20–$200/month paywalls.

• Sometimes delivers fluffy or inaccurate answers.

• No real-world execution (it won’t call your Uber)

Cost:

Free, Plus at $20/month, Pro at $200/month.

Best suited for: Writers, marketers, students, and anyone seeking a creative spark.

Real talk: Rated 4.7/5 on G2, ChatGPT is beloved for its creativity and consistency. But let’s be honest, it still hallucinates sometimes, and you can’t rely on it for up-to-the-minute data.

Microsoft Copilot: Built for Office. Made for business.

If your entire team already lives inside Excel, Word, PowerPoint, and Outlook… Copilot might be the most frictionless AI option out there.

It’s designed to be your AI teammate within the Microsoft ecosystem, not a standalone platform.

Here’s how marketers use it;

• Summarize sales decks and turn them into pitch emails.
  
• Auto-build presentations with visuals and speaker notes.
  
• Turn Excel sheets into insights and charts.
  
• Real-time Bing search inside Word or Teams

Pros:

• Hugely versatile, great for solo marketers, agencies, and SMBs
  
• Intuitive, quick, and customizable.
  
• Great support, active community

Cons:

• Zero real-time execution ((no calling, no booking, no calendar)
• Occasional “hallucinations” 
• Pricing gets steep if you want API, team features

Cost:

Free for basic features, Pro at $20/month

Best for: Microsoft-heavy teams, enterprise users, and spreadsheet warriors.

Rating: 4.4/5

So, which AI should you actually use?

After weeks of testing all four tools in real projects (and let’s be honest, some epic fails along the way), here’s what I’d tell you if we were grabbing coffee and you asked, “Which AI is actually worth it?”

Go with Genspark if:

You want an AI that does stuff, not just talks. I’m talking about booking tables, planning trips, pulling research, and even creating quick videos. It’s hands-down the most action-focused of the bunch. It’s not perfect (some features are still a little clunky), but if you value getting things done over polish, Genspark is fun and seriously useful.

Stick with ChatGPT if:

You need a go-to all-rounder that’s great for writing, brainstorming, and everyday problem-solving.
Honestly, I use ChatGPT almost daily for everything from email drafts to blog ideas.
It’s not going to book your flight or call the hotel (like Genspark might), but for clear, fast, creative thinking, it still sets the bar.

Choose Qwen if:

You’re working with multilingual content (especially Chinese, Korean, or Japanese), or you’re in a technical field where accuracy matters, like data analysis or coding.
Qwen isn’t for writing your next blog post, but it’s brilliant for specialists who need precision over personality.
Think of it as the tech-savvy brainiac of the group.

Pick Microsoft Copilot if:

Your world revolves around Microsoft Office, Excel, PowerPoint, Outlook, Teams, and you want to make that world easier.
Copilot shines when it’s inside the apps you already use every day. It’s like having a helpful assistant who knows exactly where you’re working and quietly takes over the boring bits, such as summarizing emails, building slide decks, and organizing spreadsheets.
That said, it won’t help much outside Microsoft’s bubble.

Here’s the honest truth:

Most people, including me, end up using two or three of these tools together.

I use ChatGPT for content, and experiment with Genspark when I need something actually done (not just suggested). For tedious office work, I rely on Copilot, and if I ever run a multilingual campaign? You can bet Qwen will be in the mix.

The right AI isn’t just about the best features; it’s about the best fit for how you actually work.

The road ahead

In case, you want to know more about Genspark, we recommend reading ~ Genspark: The AI Tool I Didn’t Want to Like (But Can’t Shut Up About!).