Mavlers and Iterable Join Forces to Revolutionize Marketing Automation

Mavlers partners with Iterable to supercharge cross-channel, AI-driven marketing automation and personalized customer engagement.

This game-changing collaboration unites Mavlers’ expertise in marketing execution with Iterable’s cutting-edge automation technology to help brands create dynamic, high-impact customer experiences.

Recognized by Forrester and G2 as a leader in cross-channel campaign management, Iterable is trusted by top brands to drive modern marketing at scale

A Partnership Built for Results

In today’s fast-moving digital world, businesses need more than just automation—they need smart, agile solutions that forge genuine connections with their audiences. Iterable’s platform is built for modern marketers, offering advanced features like AI-powered journey orchestration, dynamic audience segmentation, and real-time data activation. It enables brands to craft seamless, data-driven campaigns across email, SMS, push notifications, in-app messaging, and more. With Mavlers as a trusted partner, businesses can unlock the full potential of Iterable, ensuring every customer touchpoint is optimized for engagement and growth. Iterable powers ClickUp, StanleyBlack and Decker, Morning Brew Inc, Wolt to name a few.  

“At Mavlers, we’ve built deep expertise with Iterable’s Handlebars framework—using it to craft highly dynamic, personalized email experiences that adapt in real time based on user behavior, preferences, and lifecycle stages. Whether it’s building intelligent journeys, leveraging data feeds, or automating complex use cases, our team knows how to make Iterable work harder for marketers. It’s not just about sending emails—it’s about sending the right emails that resonate and convert.”

– Mrugesh Dabhi, Associate Director, Email Marketing & Automation, Mavlers

How Businesses Win

With Mavlers and Iterable working together, brands can:

• Seamlessly integrate and activate Iterable’s powerful automation tools for hyper-personalized customer interactions

• Leverage AI-driven insights and real-time data to craft highly targeted and relevant messaging

• Orchestrate marketing across multiple touchpoints for a cohesive and compelling brand experience

• Enhance engagement with Iterable’s predictive personalization and experimentation features

• Continuously refine and optimize performance through expert-driven strategies

• Gain ongoing strategic support and consultation to drive long-term success

“Becoming an Iterable Solution Partner is a big step for us, and we couldn’t be more excited about what this means for our clients. We believe Iterable’s blend of powerful cross-channel execution and real-time data capabilities is exactly what modern marketing needs. Partnering with them allows us to leverage their cutting-edge platform, including their robust AI and personalization tools, to design and implement strategies that deliver more relevant experiences and drive significant growth and loyalty for the brands we work with.”

– Balaji Thiyagarajan, Head of Brand & Partnerships, Mavlers

The Future Starts Now

As consumer expectations evolve, so must marketing strategies. This partnership reinforces Mavlers’ dedication to delivering innovative marketing solutions that blend technology with creativity. Iterable’s industry-leading platform provides brands with the flexibility and intelligence they need to create data-driven, customer-first experiences at scale. With Iterable by our side, we’re empowering brands to break free from one-size-fits-all campaigns and craft experiences that captivate and convert.