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Expert-led, seamless platform migration — zero downtime, zero data loss

Switching your Marketing Automation Platform (MAP) or Email Service Provider (ESP) shouldn't come at the cost of performance. Clients trust Mavlers for smooth, secure migrations—with no downtime, no data loss, and platform-agnostic expertise focused on strategy, execution, and ROI-driven results.

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150+

Team of email experts

500+

Campaigns managed monthly

50+

MAP/ESP expertise

99%

Accuracy rate

Platform migration requires deep expertise

Choosing the right platform

Choosing the right platform

With so many options, choosing a platform that fits your goals, tech stack, and budget can be overwhelming

Data migration & quality

Data migration & quality

Outdated or duplicate data can cause issues if not cleaned and mapped properly during transfer.

Integration complexity

Integration complexity

Connecting the new platform with CRMs or analytics tools can be complex and time-consuming.

Learning curve & adoption

Learning curve & adoption

Teams often struggle with new interfaces and workflows, slowing productivity, campaign execution.

Campaign continuity risks

Campaign continuity risks

Running live campaigns during migration can cause disruptions if not managed carefully.

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The right support for every step of your marketing automation platform migration process

Platform assessment & unbiased recommendation

Platform assessment & unbiased recommendation

Evaluate your current setup and recommend the best-fit marketing automation platform based on your goals, tech stack, and budget, no vendor bias.

Full audit of your legacy programs and data

Full audit of your legacy programs and data

Review your existing campaigns, automations, and datasets to identify what's worth migrating, optimizing, or retiring.

Migration of lists, automations, content assets, integrations, and reporting

Migration of lists, automations, content assets, integrations, and reporting

We implement a tailored automation migration strategy to securely and accurately transfer your contacts, workflows, templates, integrations, and performance data.

Custom integrations and API configuration

Custom integrations and API configuration

Ensure your new marketing automation platform connects smoothly with your CRM, website, and other tools; everything is tailored to your tech ecosystem.

User training and platform enablement

User training and platform enablement

Hands-on training and documentation to help your team confidently use the new platform from day one.

Robust data compliance and security management

Robust data compliance and security management

Best practices followed for data security and privacy to ensure your migration is fully compliant and risk-free.

Continuous optimization post-migration

Continuous optimization post-migration

After go-live, we monitor performance, fine-tune workflows, and help you get more from your new platform.

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A messy migration risks data loss and campaign disruption. Let Mavlers ensure a secure, seamless switch for you.

ROI in action: case studies that highlight real growth

Disney
DMA
Ogilvy
National Geographic
Penguin Random House
Incubeta
Oracle
Airtasker

In the words of our clientsheart

Luxury Escapes

Mavlers embedded into our CRM operations to support end-to-end campaign delivery across email, SMS, and WhatsApp. The team has great attention to detail. Moreover, they'v...

Tina Wang

CRM Manager

The Maze Group

They bring subject matter expertise to every engagement and clearly identify blockers, depedencies, and requirements. Successfully migrated all 700 templates with all fee...

Mathew Feuer

Director of Retention

Fullsteam Consulting Pty

We engaged Mavlers due to our past excellent experience with them across all things Hubspot. The project involved a multi-language, multi-market email and landing page ca...

Dan Evans

Director Of Operations

three curvesSeamless migration without data loss, downtime, or revenue disruption

Guided discovery & consultation

We start by understanding your business goals, marketing ecosystem, and future aspirations. Together, we identify the best-fit platform for your unique needs, never pushing a single solution.

Guided discovery & consultation

Custom roadmap & risk assessment

Get a clear, detailed migration roadmap focused on preserving vital data, driving quick wins, and minimizing downtime. We plan every step to avoid disruptions and data loss.

Custom roadmap & risk assessment

End-to-end migration execution

We handle the heavy lifting: data extraction, cleansing, mapping, integrations, asset migration (lists, templates, automations), and QA—so everything works from day one.

End-to-end migration execution

Certified platform specialists

Move with confidence as certified experts cover top platforms like Salesforce Marketing Cloud, HubSpot, Braze, Iterable, Klaviyo, and more.

Certified platform specialists

Post-migration support & optimization

It does not stop at go-live. Benefit from ongoing support, team training, and optimization to help you get the most from your new platform.

Post-migration support & optimization

Structured. Secure. Scalable. Platform migration, without disruption.

01 | Discovery & planning

Assess current landscape, goals, must-have features. Define project scope, success criteria.

02 | Platform selection & strategy

Compare platforms against your real-world workflows and constraints.

03 | Detailed roadmap & timeline

Receive a clear plan with phases, milestones, and responsibilities.

04 | Data & asset migration

Safely transfer lists, automations, content, reports, integrations, and more.

05 | Testing & validation

Ensure everything performs perfectly before live launch.

06 | Go-live & team training

Launch your programs with confidence; empower your team.

07 | Ongoing support & growth

Benefit from continued training, troubleshooting, and optimization.

The expert support you need for a confident,
controlled migration

Risk mitigation

Zero data loss, minimal downtime, and business continuity

Platform-agnostic

We support your business, not a single vendor

Certified experts

Multi-platform knowledge ensures best-fit guidance

Agility

Fast turnarounds with minimal disruption

Continuous partnership

Before, during, and after migration support—including ongoing campaign ops

Mavlers 6-Step Email Marketing Playbook

How are CRM leaders
preparing
for the agentic era?

Get the 'Inside the Agentic Shift' ebook, featuring expert insights on AI-driven, autonomous lifecycle marketing.

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Frequently asked questions

How long does a migration typically take?

Migration timelines vary with complexity. Simple migrations may take 2-4 weeks, while full-scale enterprise transitions often span 4-12 weeks depending on asset volume, integrations, and testing needs.

Will I lose data or campaign history?

Not with proper planning. Our automation migration strategy includes a thorough audit and mapping of all critical data—automations, templates, campaign history, and contacts—to minimize any risk of data loss or corruption and ensure complete continuity.

How do you maintain deliverability during marketing automation platform migration?

By conducting email authentication setup, warming up new IPs/testing sends, and staging campaigns before full rollout—we prevent spam flags and ensure deliverability continuity.

Can you handle platform-specific terminology differences?

Absolutely. Every platform uses unique naming and structure. Our team reconciles key terms (e.g., "contacts" vs. "subscribers") and aligns flows and segments across systems.

Do you support integrations with existing tools?

Yes, we rebuild custom integrations, with CRMs, analytics, forms, CMS, and more. This ensures your tech stack continues working smoothly in the new platform.

What about internal adoption, will our team be able to use the new setup efficiently?

As part of the marketing automation platform migration, we train teams on new workflows, dashboards, and campaign builders. Plus there's documentation to get users up to speed, fast.

What happens after go-live?

Our support continues post-migration. We help fine-tune automations, optimize campaigns, and measure performance. This is to ensure you get ongoing value, not just a platform transfer.

Insights to help you win with Lifecycle marketing

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