Lifecycle marketing
Customer data management
Email campaign production
Search marketing
CMS development
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Salesforce Marketing Cloud
Braze
HubSpot
Marketo
Pardot
DataBricks
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Segment by Twilio
Smart segmentation & personalization
We use AI to create precise audience segments and craft hyper-relevant content that resonates with each contact.
E-commerce email marketing built for every stage of your customer journey
You're driving traffic. You're growing your list. But somewhere between the first sign-up and the second purchase, you're losing prospects and customers. Mavlers builds the email and automation systems that keep customers moving from first click to loyal repeat buyer.
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150+
Team of email experts
500+
Campaigns managed monthly
50+
MAP/ESP Expertise
99%
Accuracy rate
Six reasons your e-commerce email isn't converting the way it should
Cart abandonment revenue goes unrecovered
Sequences are too short, timing is off, and recovery rates stay stubbornly low.
Welcome flows fail to convert the first purchase
New subscribers get a discount code, and the window to drive a first buy closes fast.
Post-purchase is treated as an afterthought
The transaction ends at the confirmation email. Repeat purchase and cross-sell flows are missing entirely.
Segmentation doesn't go beyond the basics
Campaigns go to the full list regardless of purchase history, browser behavior, or lifecycle stage.
Seasonal peaks expose gaps in capacity and quality
BFCM and sale periods arrive before the briefs, assets, and sequences are ready.
Email and SMS run as separate programs
Two channels, inconsistent messaging, missed conversion moments.
E-commerce email marketing services designed to fix every gap
Strategy and consultation
Get program audits and revenue roadmaps grounded in LTV and RPE data.
Programme audits
Revenue roadmaps
Segmentation strategy
Retention strategy
Platform selection advisory
Ongoing consultation
Campaign management
Plan and execute promotional, seasonal, & lifecycle campaigns.
Campaign calendar
Promotional and seasonal sends
Cross-channel orchestration
Trading peak planning
Performance optimisation
Reporting and insights
Campaign production
Create templates and digital assets that scale across your full catalog.
Product launch emails
Sale, promo banners
Dynamic product blocks
Seasonal creative
Responsive email design
Campaign landing pages
Marketing automation
Build behavioral flows that respond to real shopper browse and purchase data.
Cart abandonment flows
Browse abandonment flows
Post-purchase automation
Win-back sequences
Behavioural personalisation
Predictive targeting
Platform migration
Migrate without losing flows, segmentation, or revenue attribution.
Data and history migration
Flow rebuild
Segmentation rebuild
Zero-downtime cutover
Platform configuration
Post-migration QA
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A 6-step email marketing framework that turns email into a high-performing revenue channel
- Discovery & email audit
Are you leaving revenue on the table?
Audit email+SMS campaigns, flows, deliverability, and platform usageIdentify gaps across data, integrations, segmentation, and tracking - Strategy & revenue roadmap
Struggling to turn insights into a clear growth plan?
Define your email-led lifecycle strategy and audience segmentsBuild a focused 6–12 month roadmap to drive revenue - Lifecycle journey & segmentation
Are generic journeys costing you sales?
Map high-impact email and SMS journeys across the customer lifecycleBuild segmentation and personalization that drives engagement and sales - Campaign execution & email performance
Are your channels working in silos?
Execute high-converting email campaigns supported by SMS and other channelsOptimize messaging, design, and timing to maximize engagement and revenue - Automation & data activation
Are you missing key moments to engage and convert?
Build and optimize revenue-driving flows (welcome, abandonment, retention)Activate CRM and data platform insights to power real-time, personalized email journeys - Reporting, testing, & optimization
Are you maximizing revenue from your email program?
Track cross-channel performance and lifecycle impactContinuously test and optimize campaigns, journeys, and targeting
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Partnerships across leading CRMs & MAPs to help you maximize them
ROI in action: case studies
that highlight real growth
In the words of our clients
Platform agnostic e-commerce email marketing agency services
100+SFMC clients
30+Braze clients
30+Klaviyo clients
10+Iterable clients
20+Marketo/Adobe clients
25+HubSpot clients
Everything you are looking for in a reliable email marketing agency for e-commerce
Niche e-commerce platform expertise
Certified specialists in the ESPs and automation platforms that e-commerce brands rely on: Klaviyo, SFMC, HubSpot, Omnisend, Attentive, and more.
Cost advantage
Access specialist email and automation skills without the cost of full-time hiring. Save up to 40% compared to building in-house.
White-label services
For e-commerce agencies and consultancies, Mavlers operates as a silent delivery partner with watertight NDAs and full data security protocols.
Continuous learning
ESP platforms and AI capabilities evolve constantly. Our team stays certified and current, so your email program never falls behind.
Scalability and flexibility
Scale your email team up or down around trading peaks, product launches, or new market entry. No hiring lag, no fixed overhead.
Dedicated managed resource
Hire email developers, automation strategists, campaign managers, or a full team on a full-time or part-time basis, ready to onboard fast.
Is your email list driving the revenue it should be?
At our e-commerce email marketing agency, we build e-commerce email programs that recover abandonment, drive repeat purchases, and increase customer LTV.
Here's how Mavlers helps you make the most of AI in email marketing
Automated workflows
We implement AI-powered automation that nurtures leads at just the right moments—saving time and maximizing efficiency.
Predictive insights
AI guides campaign decisions, from timing and subject lines to content performance, helping you drive better engagement and conversions.
Continuous optimization
Our team tracks performance data, refining AI strategies so your campaigns evolve with changing customer behaviors and goals.
As a trusted ecommerce email marketing agency, at Mavlers, we ensure we pick the right tools for your email marketing and make them perform. Our expertise lies in unlocking the full potential of the AI capabilities within your CRM or MAP, ensuring every insight translates into measurable impact.
- Higher open and click-through rates
- Deeper audience engagement
- Clear, measurable ROI from every campaign
By combining advanced AI tools, deep platform knowledge, and strategic execution, Mavlers transforms data into action. The outcome is smarter, more personalized, and more profitable email marketing that is powered by AI as well as expertise and experience.
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Frequently asked questions
How do you approach email automation for e-commerce differently compared to other industries?
E-commerce email is fundamentally revenue-driven and moment-based. The goal is to intercept customers at high-intent moments: when they browse without buying, when they abandon a cart, when they complete a first purchase, and when they are at risk of lapsing. Every strategy, flow, and segment we build at Mavlers is mapped to one of these moments and to a revenue outcome, whether that is cart recovery rate, repeat purchase rate, or customer lifetime value.
Can you connect our ESP to our product catalog and purchase data for dynamic content?
Yes. Connecting your ESP to product catalog, purchase history, and browse data is one of the most impactful things an e-commerce email program can do. We assess your current tech stack, identify the right integration approach, and build the data connections that enable dynamic product recommendations, personalized offers, and behavioral triggers at scale.
We already have abandoned cart and welcome flows set up. What value will your email marketing agency for e-commerce add?
Having flows in place is a starting point. The questions that matter are whether they are converting at the rate they should, whether the sequences are long enough to do the work, and whether they are improving over time. Mavlers audits what you have, identifies where drop-off occurs, and rebuilds or optimizes underperforming flows.
How do you handle peak trading periods like BFCM and end-of-season sales?
Peak trading is built into how we plan, not treated as an exception. We work with your team well in advance to map the campaign calendar, build and QA all assets ahead of time, and ensure your program is ready to execute at scale without errors or delays. Capacity planning is part of the engagement from day one.
Can Mavlers support us if we are an e-commerce agency managing email for multiple retail clients?
Absolutely. Mavlers works with agencies as a white-label delivery partner. We handle strategy, execution, and email automation for e-commerce setup and ongoing management under your brand. NDAs and data security protocols are in place from day one, and our team scales with your client roster.
Which ESP platforms do your specialists work with for e-commerce?
Our specialists are certified across all major e-commerce ESPs, including Klaviyo, Salesforce Marketing Cloud, HubSpot, Omnisend, Mailchimp, Attentive, Iterable, and more. If your platform is not listed, ask us. The chances are we have someone certified on it.