Lifecycle marketing
Customer data management
Email campaign production
Search marketing
CMS development
Who we are
How we work
Case studies
Testimonials
Work samples
Salesforce Marketing Cloud
Braze
HubSpot
Marketo
Pardot
DataBricks
Snowflake
HighTouch
RudderStack
Segment by Twilio
Multi-BU complexity
Campaigns across Sports, Fitness, Hotels, Wests, and Signature BUs, each with distinct segments and requirements.
Book a call
From web development to digital marketing, we build for growth. Head to Mavlers Agency.
Industry: Agency
End client: Hospitality & entertainment platform
The West Group Australia is a full-service marketing agency that came to Mavlers on behalf of one of their key clients, a large hospitality and entertainment platform operating across sports, fitness, hotels, and signature venue experiences.
The platform runs marketing across multiple business units, each with its own subscriber segments, campaign cadences, and audience expectations.
The platform was managing a complex multi-BU SFMC environment, including weekly e-newsletters, solo EDMs, re-engagement journeys, SMS campaigns, and more.
Their internal teams were capable, but increasingly stretched thin. Day-to-day campaign execution was consuming time and attention that should have been going toward strategy, stakeholder relationships, and growth. They needed a reliable resource who could own the execution layer completely, without hand-holding.
Campaigns across Sports, Fitness, Hotels, Wests, and Signature BUs, each with distinct segments and requirements.
Error-free execution was non-negotiable, but campaign cadences left little room for rework or delays.
Internal team was drawn into day-to-day SFMC operations, leaving limited capacity for strategy and high-value initiatives.
Maintaining naming conventions, platform best practices, and automation standards across BUs was increasingly difficult at scale.
Mavlers stepped in to provide an embedded dedicated resource for SFMC support, owning campaign execution across all business units while the client's internal team focused on strategy and stakeholder relationships.
The scope covered everything from email development and automation design to audience segmentation, SMS execution, and platform governance - operating under SLA-aligned timelines.
Rather than reacting to briefs, Mavlers introduced a structured execution framework designed to eliminate bottlenecks and prevent errors before they happen.
Consistent processes for every campaign type, from brief intake to deployment, across all BUs.
Multi-checkpoint quality assurance for every email build, automation, and send, reducing rework to near zero.
Timelines anchored to the client's campaign calendar to ensure timeliness and avoid a last-minute scramble.
Regular touchpoints with the POCs and stakeholders to stay aligned with evolving business priorities.
Mavlers operated across Email Studio, Content Builder, Journey Builder, Automation Studio, and Intelligence Reporting, covering the full breadth of the client's SFMC environment.
Template-based emails, Content Blocks, Dynamic Content Blocks, weekly eNewsletters, and solo EDMs - built, QA'd, and deployed on schedule across all business units.
CSV imports, Data Extension creation, SQL-based audience segmentation, and AMPscript personalization to ensure the right message reached the right subscriber every time.
Re-engagement programs, "We Miss You" campaigns, and scheduled automations to keep subscriber data fresh and journeys flowing + ongoing troubleshooting and optimization.
End-to-end SMS execution across all business units, built and deployed with the same rigor as email campaigns.
Our partnership with Mavlers over the last four years has been incredibly successful, enabling us to leverage Salesforce across all our business units. Their team's expertise and professionalism have been instrumental in driving results, and we look forward to continuing our collaboration in the years ahead.
Carolina Mejia
Group Digital Marketing Manager, Wests Group
When a transactional email was needed to notify members of updated seating following stadium renovations, basic personalization would have done the job.
Instead, Mavlers proactively developed a custom HTML content block - structured, responsive, brand-consistent, and device-compatible - that turned a routine notification into a polished member experience.
The enhancement was delivered without a specific client request and received strong appreciation from the team. This is how we work: always looking for opportunities to raise the bar.
Hear from Cynthia Wooderson and Carolina Mejia from The Wests Group Australia on their experience with our Salesforce Marketing Cloud support.
With Mavlers handling day-to-day SFMC operations, the outcomes were immediate and sustained across the engagement.
Accelerated campaign delivery with consistent, on-time execution across all BUs
Internal teams redirected to strategy and high-value initiatives, no more execution overload
Minimized platform errors and rework through a structured, multi-checkpoint QA framework
Strengthened agency partnership - a trusted, reliable extension of the marketing team
Whether you're an agency or an in-house team, Mavlers provides embedded SFMC support that keeps campaigns moving - accurately, on time, and at scale.
