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Racenet is Australia's premier horse racing destination, providing the latest in-news, form guides, tips, statistics and tools to help punters back more winners. Owned and operated by industry veterans Craig "Clocker" Tompson and Glenn Robbins, Racenet has been the leading online portal for Australian horse racing since its inception in 1998.

With a supporting cast of highly respected journalists, racing analysts and technology staff, Racenet continues to deliver the information that punters need to help them get the most out of their horse racing activity.

Their Objective

Racenet came to Mavlers intending to improve their PA (page authority), DA (domain authority) and DR (domain rating). To increase keyword ranking for targeted keywords was the prime focus. Racenet also wanted to obtain as many authority links as possible in order to be ranked well for relevant keywords.

Our Solution

After reviewing Racenet’s website performance on different parameters, Mavlers worked on a strategy to target specific keywords as an anchor text for the relevant landing pages. Once the keywords were ranking for respective landing pages, Mavlers started working in the direction of improving the rankings of the targeted keywords.


With Mavlers on board, Racenet ensures their business goals are met. we helped them achieve a whopping month-on-month increase of more than 400% in their website traffic. Mavlers helped Racenet in securing more than 192 authority links in just 12 months. This led Racenet to be visible on the top search queries and secure the first 3 positions. It also delivered a substantial increase in the PA (Page authority) and DR (Domain Rating).

Keyword Search Volume
Jan'19 Dec'19
Melbourne Cup 74,000
5 3
Melbourne Cup 2019 Horses 1,65,000
7 3
Melbourne Cup odds 5,400
3 2
2019 Melbourne Cup 4,400
9 2
Melbourne Cup tips 6,600
1 3
Melbourne Cup betting 2,400
5 3
Month DA PA DR
Jan'19 54 42 61
Feb'19 54 42 61
Mar'19 50 43 61
Apr'19 50 44 61
May'19 50 44 62
Jun'19 50 45 62
Jul'19 50 45 63
Aug'19 50 45 63
Sep'19 50 45 63
Oct'19 50 46 66
Nov'19 50 46 66
Dec'19 51 46 66
  • DA - Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
  • PA - Page Authority (PA) is a search engine ranking score developed by Moz that predicts how well a page will rank on search engine result pages (SERPs).
  • DR - Domain Rating is a proprietary Ahrefs' metric that shows the strength of a target website's total backlink profile (in terms of its size and quality).

The link building work Mavlers has done for Racenet over the past twelve months has been of really high-quality. We have seen improvements in rankings for all the targeted keywords. They are very open and transparent about prices and in general communication. They are very quick to reply and answer any questions I have. I would highly recommend Mavlers to any other business.

Katherine Mouradian
Digital Marketing Manager Search