Our approach: Always-on journeys, BAU at scale, sapient process overhauled
01Always-on journeys
Mavlers designed and launched automated, lifecycle-driven journeys on Salesforce Marketing Cloud to enhance engagement and loyalty. These included:
Each journey leveraged dynamic modular email blocks for personalization, regional segmentation logic for tailored messaging, Cloud Pages for survey capture and DOI confirmation, and end-to-end automation for seamless execution.
Planning Your Next VisitPost-Visit Follow-UpsPoints Expiry NotificationsPrivilege Club StatementsOnboarding & Re-Welcome FlowsBirthday & Appointment CampaignsPreference Surveys (Brand & Category)Refer-a-Friend & Account Event Triggers01Always-on journeys
Mavlers designed and launched automated, lifecycle-driven journeys on Salesforce Marketing Cloud to enhance engagement and loyalty. These included:
Each journey leveraged dynamic modular email blocks for personalization, regional segmentation logic for tailored messaging, Cloud Pages for survey capture and DOI confirmation, and end-to-end automation for seamless execution.
Planning Your Next VisitPost-Visit Follow-UpsPoints Expiry NotificationsPrivilege Club StatementsOnboarding & Re-Welcome FlowsBirthday & Appointment CampaignsPreference Surveys (Brand & Category)Refer-a-Friend & Account Event Triggers
02Scaling BAU campaigns
From a one-person team managing limited BAU activity, McArthurGlen scaled to a multi-region campaign operation powered by Mavlers:
Built modular, brand-consistent templates with flexible design (including emoji support).
Expanded delivery capacity from 2 to 9 campaign managers, handling up to 10 campaigns daily across 28 outlets.
Introduced quarterly planning frameworks with strict SLAs for briefs, approvals, QA, and scheduling.
Supported everything from single-email sends to complex 36+ email journeys with multi-segment targeting.
02Scaling BAU campaigns
From a one-person team managing limited BAU activity, McArthurGlen scaled to a multi-region campaign operation powered by Mavlers:
Built modular, brand-consistent templates with flexible design (including emoji support).
Expanded delivery capacity from 2 to 9 campaign managers, handling up to 10 campaigns daily across 28 outlets.
Introduced quarterly planning frameworks with strict SLAs for briefs, approvals, QA, and scheduling.
Supported everything from single-email sends to complex 36+ email journeys with multi-segment targeting.
03Transforming the sapient process
We overhauled the outdated workflow with a Cloud Page–driven system, delivering agility and control:
Regional managers entered campaign details (objectives, segments, templates, assets) directly via Cloud Pages.
Real-time previews (desktop & mobile) enabled stakeholders to validate content before build.
Self-service updates reduced dependency on central teams and eliminated bottlenecks.
Emergency campaigns and streamlined approvals became faster and more reliable.
03Transforming the sapient process
We overhauled the outdated workflow with a Cloud Page–driven system, delivering agility and control:
Regional managers entered campaign details (objectives, segments, templates, assets) directly via Cloud Pages.
Real-time previews (desktop & mobile) enabled stakeholders to validate content before build.
Self-service updates reduced dependency on central teams and eliminated bottlenecks.
Emergency campaigns and streamlined approvals became faster and more reliable.
