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Move from one-off campaign execution toward more connected customer journeys
How Mavlers Scaled Luxury Escapes' Braze CRM with BigQuery, Modular Architecture & AI
Mavlers modernized Luxury Escapes' Braze CRM operation with BigQuery-enabled audience segmentation, modular email architecture, streamlined campaign workflows, centralized content management, and AI-assisted execution, delivering 60% faster email production, 3x more granular audience targeting, and 70% less QA and debugging effort while reducing manual effort and operational complexity.
Executive Summary
Luxury Escapes is a global travel brand offering curated holidays, hotels, cruises, and tours. Following its migration from Salesforce Marketing Cloud to Braze, the company had the platform foundation in place but needed a more scalable approach to customer engagement.
When Mavlers became Luxury Escapes' dedicated Braze partner in 2024, the program relied heavily on one-off campaigns, audience targeting lacked the depth required for increasingly personalized engagement, and manual processes across the marketing stack were slowing campaign production, optimization, and reporting.
Mavlers helped modernize the operation through expanded use of Braze Canvas, modular email architecture, BigQuery-enabled audience segmentation, centralized content management, streamlined campaign workflows, and AI-assisted execution.
At a Glance
60%
Faster email production
3x
More granular audience targeting
70%
Less QA & debugging effort
30–40%
Manual effort redirected to higher-value work
About Luxury Escapes
Travel | Global
Luxury Escapes is a global travel brand offering curated holidays, hotels, cruises, and tours. Following its migration from Salesforce Marketing Cloud to Braze, the company needed to scale customer engagement while making its CRM operation easier to manage.
As the business expanded its campaign activity, the challenge was no longer simply executing campaigns. Luxury Escapes needed to improve how it targeted audiences, built campaigns, managed content, and optimized customer engagement across its marketing technology stack.
Mavlers became Luxury Escapes' dedicated Braze partner in 2024, taking on a broader role in modernizing the customer engagement program.
The challenge: scaling customer engagement without adding complexity
Luxury Escapes had successfully migrated to Braze, but its customer engagement operation was becoming increasingly difficult to scale. Campaigns were largely managed as individual sends rather than connected customer journeys. Audience targeting lacked the depth required to personalize travel offers around customer behavior, while manual processes across multiple systems slowed campaign production, optimization, QA, and reporting.
The priorities were to:
Improve audience targeting and personalization
Reduce manual effort across campaign production and operations
Improve QA and troubleshooting efficiency
Create a CRM foundation that could support continued global growth
Luxury Escapes needed to make its Braze CRM operation more scalable without increasing the operational burden on its team.
Modernizing the Braze Engagement Foundation
Mavlers focused on the underlying campaign architecture rather than optimizing individual sends in isolation.
The team expanded the use of Braze Canvas to support more connected customer journeys and introduced a modular email architecture built around reusable components. This reduced the need to repeatedly build individual emails from scratch and made it easier to update and scale campaign content.
The shift from one-off builds to a more reusable production model reduced campaign build effort and accelerated execution. Email production became 60% faster, giving the team more capacity for campaign optimization and higher-value CRM activities.
Deepening Audience Segmentation and Personalization
As campaign volume and complexity increased, audience targeting became a critical area for improvement. Mavlers enabled richer audience segmentation by leveraging BigQuery data to support more granular customer audience definitions in Braze, moving beyond basic platform filters and enabling more customer attributes and behavioral signals to inform campaign targeting.
Offer and content management was also centralized, giving marketers greater flexibility to personalize communications without adding complexity to campaign production. The result was a more data-driven approach to audience selection and personalization, delivering 3x more granular audience targeting.
Simplifying Campaign Operations
As the Braze program expanded, the campaign lifecycle also needed to become easier to manage.
Mavlers streamlined the workflow across key stages of campaign execution, from audience creation and content production through QA, troubleshooting, and launch, reducing manual handoffs and fragmented processes across the broader marketing stack.
The objective was not simply to automate individual tasks. It was to create a more scalable campaign operating model that could support greater volume without increasing operational overhead.
Applying AI to Campaign Execution
With the underlying CRM operation strengthened, Mavlers introduced AI-assisted workflows across key areas of campaign execution, including campaign planning, audience development, troubleshooting, and QA.
Rather than treating AI as a separate initiative, the approach embedded AI into existing campaign workflows to reduce repetitive work and accelerate execution.
The impact was measurable:
70%
less QA and debugging effort
30–40%
of manual effort redirected toward higher-value activities
The combination of modular architecture, streamlined workflows, and AI-assisted execution reduced operational effort while giving the team more time to focus on optimization and customer experience.
The Business Impact
The transformation delivered more than improvements to individual campaigns. It changed how Luxury Escapes could operate its Braze CRM program at scale.
60%
faster email production
The modular email architecture reduced repetitive production work and accelerated campaign build times.
3x
more granular audience targeting
BigQuery-enabled segmentation allowed more customer data and behavioral signals to inform audience selection and personalization.
70%
less QA and debugging effort:
Streamlined workflows and AI-assisted QA reduced the time spent validating campaigns and troubleshooting issues.
30–40%
of manual effort redirected
Reducing repetitive campaign and operational work created additional capacity for higher-value CRM activities.
What's Next for Luxury Escapes' Braze Program
With its underlying CRM foundation strengthened, Luxury Escapes is positioned to continue evolving its customer engagement program across channels. The focus can now shift from managing operational complexity toward continuously improving customer experience, audience intelligence, campaign performance, and personalized engagement at scale.
The stronger data, content, and campaign execution foundation provides a scalable base for continued CRM innovation as Luxury Escapes expands its customer engagement efforts.