Data readiness and trust
First comes hygiene. Your customer data is spread across CRMs, marketing tools, commerce platforms, and external systems. Moreover, it’s often incomplete, duplicated, or inconsistently structured. Without addressing data quality, consent, and governance first, even the most advanced setup fails to deliver meaningful insights. So the first step to building Data 360 is knowing which data matters, where it comes from, and how it should be standardized.














