Mavlers is now an official member of MarketingOps, a leading global marketing operations community.
This strategic partnership marks a significant milestone in Mavlers’ ongoing mission to deliver intelligent, scalable, and outcome-driven marketing solutions for modern businesses.
Joining MarketingOps is more than a community alignment—it is a deliberate strategic investment in future-proofing Mavlers’ capabilities. By embedding itself within a global network of marketing thought leaders, innovators, and technologists, Mavlers is deepening its expertise in operational strategy, automation architecture, and MarTech innovation. This will enable the company to better anticipate industry trends, rapidly adapt to market changes, and deliver more agile and impactful solutions for clients.
“Our MarketingOps partnership gives us direct access to insights from thousands of industry experts, enabling us to build smarter automation systems that deliver measurable returns for our clients. As marketing operations shifts from a support role to a revenue engine, these capabilities become essential for competitive advantage” said
– Balaji Thiyagarajan, Head of Brand & Partnerships, Mavlers
As part of this collaboration, Mavlers will actively engage in cross-industry knowledge exchange, contribute to thought leadership initiatives, and collaborate on emerging frameworks that push the boundaries of what marketing operations can achieve. The partnership also enhances Mavlers’ ability to co-create value with clients by applying best-in-class tools, methodologies, and performance benchmarks drawn directly from the MarketingOps ecosystem.
By aligning with MarketingOps, Mavlers is not just joining a community—it is positioning itself as a strategic partner for businesses seeking smarter, faster, and more efficient marketing transformation.
Stay tuned for insights, updates, and collaborative initiatives at www.mavlers.com.
Balaji Thiyagarajan
Balaji Thiyagarajan, Head of Demand Gen, Brand & Partnerships at Mavlers, has been an avid marketer since 2009. With a track record of leading GTM and performance campaigns for Fortune 500 brands, he has also contributed to research for Google, Microsoft, and WPP. A seasoned expert in DemandGen, MarketingOps, and Performance Marketing, Balaji is a space lover and a devoted father.