Targeted Meta Ads at scale:

A digital agency’s growth story with Mavlers’ dedicated resource model

About the client

The US-based agency helps businesses scale through automation and data-driven strategies. Their core mission is to streamline operations, enabling leadership teams, especially CEOs, to shift their focus from daily tasks to long-term growth.

What was holding them back

Despite having a fully automated lead follow-up system, the agency struggled with poor lead quality and high acquisition costs from Meta ads. Their in-house efforts lacked the niche specificity and targeting precision needed to attract qualified inquiries for digital marketing. Campaigns were broad and generic, failing to resonate with key decision-makers.

Difficulty pinpointing niche target industries with high ROI potential
Generic, non-targeted ads that failed to attract qualified leads
Manual lead handling bottlenecks despite the automation infrastructure

With no clear strategy in place and increasing frustration, they turned to Mavlers to realign their Meta ads approach with business goals.

Mavlers’ dedicated, data-led approach

Given their need for consistent support, we deployed a dedicated 3-member paid marketing team that worked in the client’s time zone and offered flexible scaling, expanding when required and scaling down when demand was lower.

Our first move as their dedicated team? Shift from a one-size-fits-all approach to a data-driven, multi-niche experimentation model. Rather than betting on a single industry, we tested across several high-potential verticals:

Real estate
General businesses
eCommerce
Professional services
Lawyers
Home improvement
Pet services
Health & wellness
Construction
Coaches & course creators

Once we identified the key verticals to target, the next step was clear: treat each niche differently as it has its unique audience with distinct needs, motivations, and decision-making triggers. A generic, catch-all message wouldn't cut it—we needed to speak their language. By crafting tailored creatives and messaging for each industry, we not only improved engagement but also identified which narrative angles delivered the most qualified leads.

Real estate:

Highlighted local urgency and high-quality lead generation

eCommerce:

Focused on automation-as-a-service to save time and increase scale

Lawyers:

Emphasized trust-building, professionalism, and client acquisition value

Home improvement & pet services:

Addressed operational efficiency and local market demand

Professional services:

Centered on credibility, streamlined lead intake, and measurable ROI

Health & Wellness:

Promoted patient engagement and seamless appointment booking

Coaches & course creators:

Showcased how automation could scale programs and client interactions

Every campaign was integrated into the client’s existing automation infrastructure. Once a lead was engaged, they were instantly routed through a fully automated system—capturing, nurturing, and directing prospects to the sales team for near-immediate follow-up. This not only preserved the client's hands-off approach but significantly accelerated the lead-to-conversion timeline.

The results: driving real impact through
precision and automation

With a robust multi-niche strategy in place and hyper-targeted messaging tailored to each audience, we continuously optimized campaigns through iterative testing and performance analysis. The results spoke for themselves—measurable, scalable, and aligned with the client's core objective of full-funnel automation.

40% drop in Cost Per Lead (CPL) By identifying the most responsive industries, we significantly reduce lead acquisition costs while enhancing lead quality, thereby maximizing ROI across the board.
Top-performing niches identified Real estate, Construction, and Pet services proved to be the top-performing niches, delivering the highest conversion rates and the most qualified leads for the agency.
Full-funnel automation in action From ad click to closed deal, everything ran hands-free, freeing the internal team to focus purely on sales.

Our approach not only solved their immediate challenges related to targeting and lead quality but also laid the foundation for sustainable growth, transforming a struggling funnel into a scalable, results-driven engine.

Dedicated model that delivered beyond expectations

The dedicated team setup played a pivotal role in driving consistent performance and expected paid ad results. As the team of experts dedicatedly worked for the client and operated in the client’s time zone, they worked as an extended team, offering real-time collaboration and agile support. Additionally, the client could scale the team (up or down) seamlessly in response to campaign demand.

In addition to the 3-member resource team, Mavlers appointed an experienced agency champion, bringing over 4 years of agency expertise to proactively spot potential roadblocks, coordinate across teams, and ensure flawless execution without delays or disruptions.

This tailored, accountable approach allowed Mavlers to take full ownership of outcomes, bringing both strategy and execution under one roof, and ultimately, setting the foundation for long-term growth.

“The automation and fast follow-up really set us apart from our competitors. It’s like having a 24/7 sales team working for us.”

— Client (shared during a casual conversation)

The Mavlers advantage

By diagnosing the root issues and crafting an industry-specific strategy powered by automation, we helped the client evolve from trying to reach everyone to confidently owning their most profitable niches.

Mavlers wasn’t just a vendor—we became a strategic growth partner. From reduced CPL to predictable scalability, our dedicated resource model has empowered the client to scale their operations for four years.