How Mavlers seamlessly migrated and modernized RTR Sports Marketing's 9,000+ page, 12-language website
Industry: Sports marketing
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RTR Sports Marketing LogoSince 1995, RTR Sports Marketing has been a trusted name in motorsport sponsorships, offering end-to-end solutions in sponsorship strategy, rights negotiation, activation, hospitality, and ROI measurement. Operating across global platforms such as MotoGP, Formula 1, and Formula E, RTR needed a modern, multilingual digital presence to match its world-class brand reputation.
RTR partnered with Mavlers to redesign, develop, and migrate their massive, content-rich website while meeting these strategic objectives:
Migrating a website with over 9,000 pages and posts in 12+ languages presented significant challenges that required meticulous planning and technical precision:
Transitioning from a Visual Composer-based build to a modern ACF flexible module structure created shortcode and layout conflicts.
Maintaining search rankings during the migration was critical, requiring careful mapping of redirects, meta fields, and structured data.
Duplicate posts, missing alt values, and multilingual link issues compounded migration complexity.
Modern layouts often conflicted with legacy content formats, demanding careful adjustments to preserve accuracy and presentation.
The migration had to align with the client's upcoming campaign schedules and late-stage additions, like integrating a Knowledge Base coming from a plugin with 1,000+ extra pages, resulting in added pressure.
WPML's strict single-tab translation process slowed migration, requiring process optimization to prevent errors.
To tackle these challenges while ensuring a smooth, high-quality migration, we implemented a structured, phased strategy:
We cloned the live site, cleaned unnecessary data and plugins, and built the new platform on a custom theme, ensuring a stable foundation for a seamless migration.
Our team created a step-by-step migration plan, assigning dedicated teams to specific post types to minimize errors and confusion during execution.
We developed custom scripts to migrate metadata, such as alt values, fix layout inconsistencies, and automate repetitive tasks, saving hundreds of hours of manual work.
Using CSV exports and Google scripts, we cross-verified live and staging data by URL and slug to identify discrepancies and manually correct critical gaps.
By proactively auditing redirect rules and duplicate content risks, we ensured minimal SEO impact, maintaining RTR's visibility and organic traffic.
The outcome was a modern, high-performing multilingual platform that not only met but exceeded client expectations:
Successful migration of 9,000+ pages across 12+ languages, with no critical downtime.
SEO continuity preserved, safeguarding years of domain authority and organic visibility.
Streamlined content management with flexible modules and smarter automation features.
Modern, user-friendly design optimized for speed, responsiveness, and an enhanced user experience.
Time-saving efficiencies, like automated media syncing across all languages, making content updates effortless.
"You know I have seldom been easy to please. However, I just noticed a fine little detail in your coding I'm very happy with, and I wanted to say 'thanks' to you and the team.
I hadn't noticed before that once a picture is uploaded, it automatically reflects across every language instantly. This is very clever and a time saver. Hats off to the team for this. Bravo."
Head of Communication, RTR Sports Marketing LTD
Impressed with the results, RTR has entrusted Mavlers with ongoing SEO optimization and support, ensuring their platform continues to perform at the highest level.