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RED Soda is Sydney based wedding band called Something Borrowed, and have been delighting couples and their guests with sensational wedding music since 1996.
RED Soda performs at wedding ceremonies and wedding receptions in Sydney, Hunter Valley, Blue Mountains, Southern Highlands – even interstate and overseas!
We did extensive keyword research and then formed a final keyword strategy.
On-site improvements began with title tag and meta description revisions as existing content was analysed for improvement. Technical optimisations made the site architecture more search engine friendly.
Mavlers launched a comprehensive link building campaign through strategic outreach and badging initiatives to gain more authority and better rankings in the search engines.
A robust off-site local SEO campaign was implemented with locally relevant content and a strategic citation plan. Targeted tracking was set up in specific cities as well as on a national level.
Locally focused landing pages were developed for each location, giving RED Soda the ability to attract traffic from competitive, service-specific terms.
Created new off-site creative content initiatives ranging from infographics to guest blogs. RED Soda was woven into the online conversation through organic outreach and link building efforts that built brand credibility.
Mavlers fully optimised RED Soda by combining off-site and on-site SEO. Generating backlinks to new pages while ensuring landing pages were optimised resulted in a leap in enquiries.
Created themed campaign structure after analysing the site to focus on all services provided by RED Soda and identify relevant keywords.
Optimised campaigns at multiple levels with keyword bid adjustments, search term checks, ad copy refinements, and device bid management.
Applied different bidding strategies to manage Cost per Acquisition, maximising ROI while maintaining strong cost control.
Maintained keyword quality scores by adding keywords in proper match types to preserve relevancy, improve CTR, and elevate ad position.
Added site link, callout, call, and structured snippet extensions to increase viewer interaction and improve CTR.
Implemented day-parting to invest during performing hours and control spend when performance dropped.
Ran split tests on ad copies with different landing pages to find the most efficient variants and reach higher CTR.
Targeted previous visitors with creative banners and enabled RLSA campaigns focused on high-performing keywords.
Restructured the campaign after a few months to tap opportunities surfaced by new keywords and converted search terms.
Expanded reach to Bing after success on Google Search to promote business growth and branding.
After months of searching for an SEO / SEM I was referred to Mavlers by an old colleague. There are a lot of snake oil salesmen in this game - but from the beginning I could tell that Mavlers were different. I have a strong marketing background and loved how strategic my account manager and her team were in their planning and goal setting.
They didn't just use a pro forma marketing plan for my business, they listened to me and executed a unique plan tailored to my needs. The results speak for themselves. From the first day Mavlers set up my PPC account it was like someone turned on a tap of customers, the dam burst and a welcome torrent of client enquiries flooded into my inbox.
Organic search results take much more time and patience - but month after month, my organic traffic is growing quickly as well. Mavlers are leaders in a very competitive market - I know they give me the best insights and knowledge in search.
It's a constantly changing environment and they have put my company well ahead of the game. They go above and beyond to generate the best results for my business and I'm thrilled to have them working for me! I highly recommend Mavlers.
Owner, RED Soda
