Palmerbet teams with Mavlers, reducing
email campaign workload by 50%
Industry: Gambling, casino
About Palmerbet
Palmerbet is a leading name in the gambling and casino sector, offering a diverse range of betting options and gaming experiences. Launched in 2013, Palmerbet focuses on delivering value, responsible gambling, and a user-friendly betting experience for both casual and serious bettors.
Challenges: Underutilized Marketing Cloud,
labor-intensive campaigns
Palmerbet faced several hurdles in optimizing their email marketing and automation efforts:
Manual campaign management
Daily campaigns demanded extensive manual effort, causing delays and inconsistencies.
Inefficient automation
Minimal use of Salesforce Marketing Cloud left workflows underdeveloped, limiting personalization opportunities.
Missed engagement opportunities
Customers were receiving generic communications rather than tailored messaging based on behavior or preferences.
The goal was clear: streamline operations, unlock the full potential of SFMC, and deliver more relevant, timely customer communications.
What we did: Automation, segmentation, and multi-channel excellence
We partnered with Palmerbet to transform their email marketing and automation capabilities:
Audit & strategic roadmap
Conducted a detailed review of existing systems, processes, and campaign structures, designing a roadmap aligned with Palmerbet's goals.
Data hygiene & CRM integration
Ensured clean, compliant data by implementing robust hygiene practices, and synced CRM data seamlessly into SFMC.
Automation & personalization
Leveraged Automation Studio and Journey Builder to create workflows that automatically send personalized emails triggered by customer behavior.
Advanced segmentation
Used Audience Builder to define precise customer segments, enabling highly targeted campaigns.
Customer journeys
Designed personalized journeys in Journey Builder to nurture customer relationships and improve lifecycle engagement.
Multi-channel strategy
Integrated Advertising Studio and Mobile Studio to deliver consistent messaging across email, SMS, and in-app channels.
Results: 50% reduction in manual campaign work, engagement uplift
50% reduction in manual campaign work, freeing up the marketing team to focus on strategy and creativity.
Enhanced accuracy and consistency in email delivery, ensuring timely, relevant communications.
Higher engagement rates, with noticeable increases in email opens and click-throughs.
Improved conversions, as targeted campaigns resonated better with customer preferences.
Our interventions delivered measurable improvements:
By unlocking Salesforce Marketing Cloud's full potential, Palmerbet achieved a more efficient, automated, and personalized marketing operation. Campaigns now reach the right customers at the right time, driving engagement and conversion while reducing operational effort.
Unlock efficiency with Mavlers
If your team is ready to unlock efficiency, enhance customer engagement, and drive measurable business impact, we can help. Let’s build automated, data-driven journeys that connect with your audience—delivering the right message, at the right time, every time.