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Ogilvy Social.Lab is Ogilvy’s digital-first performance engine, helping global brands turn bold ideas into measurable business impact. Since its South Africa launch in 2018, it has grown to 600+ specialists across 16 markets, delivering cost-efficient and scalable solutions for agencies and brands worldwide.
Ogilvy Social.Lab faced mounting pressure to deliver performance marketing campaigns at scale. But four major hurdles stood in the way:
The right specialists were scarce and often already employed.
Expanding internally meant significant infrastructure and HR costs.
High turnover across global markets created instability.
Short-term fixes lacked accountability for long-term growth.
Ogilvy needed a partner who could move fast, provide reliable specialists, and align with global time zones to keep delivery seamless.
The project goals were clear:
We tapped into our network of 100+ pre-vetted performance marketing specialists and deployed resources in just 15 days’ notice. The approach combined speed, scalability, and stability:
We assembled a specialist team, bringing in experts across key niches.
| Role | No. of specialists added |
|---|---|
| Paid Social Media Specialist | 6 |
| Programmatic Specialist | 4 |
| Paid Search Specialist | 9 |
| SEO Specialist | 1 |
Mavlers’ approach allowed Ogilvy Social.Lab to achieve measurable improvements across team performance, cost efficiency, and campaign delivery:
New accounts activated weeks earlier than planned.
~35% savings compared to in-house hiring in global hubs.
Attrition buffer removed delivery risks.
Campaigns executed on time, earning recognition from Ogilvy’s global leads.
Enabled Ogilvy to say “yes” to more client demand without bandwidth concerns.
With Mavlers as a strategic partner, Ogilvy Social.Lab transformed resourcing from a bottleneck into a competitive advantage—delivering campaigns faster, at lower cost, and with greater stability than traditional in-house or freelance models.
Let’s explore how Mavlers can become your strategic partner, turning resourcing challenges into scalable, cost-efficient solutions. From expert teams to seamless execution, we help you deliver measurable results that last.
