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LiquidSpace is a forward-thinking company that operates an online marketplace and workspace network for renting office space, enabling businesses and individuals to book flexible workspaces, meeting rooms, and offices on demand or longer terms.
Founded in 2010 by Mark Gilbreath, LiquidSpace provides technology and management tools designed to support hybrid workplaces and optimize real estate portfolios for modern teams.
LiquidSpace wanted to transform their existing blog into a full-fledged Resource Center—a centralized hub for tools, insights, and knowledge.
LiquidSpace's goals were ambitious, but skepticism and practical concerns stood in the way:
The team doubted HubSpot's customization and enterprise-level functionality.
Non-technical staff needed to manage the Resource Center independently.
They wanted custom layouts and sleek designs that aligned with their brand identity.
Years of blog posts and resources—over 1000 pieces of content—had to be reorganized into a structure that made sense for users.
We embraced LiquidSpace's skepticism as a challenge and designed a solution that delivered far beyond expectations.
Our web development team set out with these objectives:
Build a fully functional Resource Center within HubSpot's blog infrastructure.
Organize content into 7 distinct categories for easy navigation and discovery.
Create a no-code backend so their content team could manage everything effortlessly.
Deliver enterprise-grade performance with speed, responsiveness, and robust search.
We turned initial doubts into an opportunity to demonstrate just how powerful HubSpot could be when pushed beyond its typical use cases.
To bring the vision to life, we built a dedicated Resource Center within HubSpot that combined flexibility with a seamless user experience:
Built the Resource Center entirely within HubSpot's existing blog framework.
Designed 7 unique layouts tailored to content types, ensuring both visual appeal and logical structure.
Integrated intuitive navigation and filters so users could quickly locate relevant resources.
We made sure the LiquidSpace team could manage their content effortlessly, with a system that required no technical expertise:
Created a streamlined admin interface that allowed the LiquidSpace team to add, edit, and reorganize content—without touching a line of code.
Enabled independent content updates, empowering the team with confidence and efficiency.
Finally, we focused on ensuring that the Resource Center wasn't just functional, but also fast, accessible, and reliable across all devices:
Ensured fast load times despite the large content volume.
Delivered perfect mobile responsiveness, optimized for every device.
Added robust search functionality, giving users quick and direct access to the content they needed.
The LiquidSpace team praised the seamless execution and usability.
Inspired by the success, they decided to migrate their entire WordPress site to HubSpot.
Demonstrated that HubSpot could deliver complex, scalable solutions.
Non-technical staff now manage resources independently, improving speed and efficiency.
"Their collaboration, technical skill, and dedication made this project a huge success. They made sure I felt confident managing the CMS on my own, which was a game-changer for our team."
Director of Growth Marketing,
LiquidSpace
Our collaboration with LiquidSpace demonstrates that HubSpot is more powerful than many realize, and with the right implementation, it can rival specialized platforms.
No matter the platform, we turn obstacles into wins. Let's identify the most effective solutions for your brand on the platform that drives the greatest impact.
