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The client is a dynamic digital marketing agency driven by authenticity, innovation, and results. For over six years, they've built genuine client relationships through transparent communication and ethical strategies.
Passionate about testing new approaches and solving complex challenges, their "do-whatever-it-takes" ethos ensures measurable growth, competitive dominance, and impactful outcomes across SEO, paid advertising, web, and social media.
So, the agency was piling up links by the hundreds. But when they zoomed out, they saw the cracks:
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Too many links from directories and low-tier domains.
Not enough from niche-relevant healthcare publishers.
DR thresholds are set too low to move the SEO needle.
Risk of scaling mediocrity instead of scaling impact.
They didn't just need more links. They needed better, cleaner, more relevant links, at scale.
We came on board with a dedicated resource engagement model starting with one link-building specialist in February 2021 and growing to a six-member team to re-architect their link acquisition program.
This is what our approach looked like:
DR > 40, spam score <10, no shady verticals (gambling, tobacco, CBD, for instance).
Healthcare relevance wasn’t optional; it was mandatory.
Outreach scaled through Pitchbox, quality filtered by human judgment.
Guest posts, healthcare directories, infographics, and magazine placements, not a one-trick pony.
Here's what changed on the ground: our dedicated resources started hitting 40–45 approved links a month, but not the "spray-and-pray" kind. These were healthcare-aligned, DR-solid, clean links that could actually move rankings.
And most importantly:
01100% link delivery target achieved every single month.
02The average DR of delivered links often exceeds client targets.
03"Bad" links cut down to near zero.
When you partner with us, delivery never misses a beat! Here's an insight into the monthly performance snapshot (2025).
We didn't just measure volume. We tracked link quality composition month by month and used it as our North Star.
Here's a quick dive into link quality performance over the past 6 months;
Good and Decent links consistently formed the majority of acquisitions.
Bad or irrelevant links were virtually eliminated, staying under 2%.
A quality-first approach meant stronger domain authority gains and more stable organic rankings.
Links from strong, niche-relevant healthcare websites.
Solid sites, maybe not healthcare-specific, but respectable and passable.
Borderline, off-niche, weaker quality (spammy ads, thin authority).
Shady, irrelevant, or harmful sites. Unacceptable.
Here's an insight into the tools and techniques that helped us deliver results above & beyond for the client.
Pitchbox: Automated outreach and follow-ups.
Domain analysis tools: DR, spam score, traffic stability.
Manual quality checks: Ensured contextual fit and safety.
This combination of automation and human expertise created a streamlined, scalable, and risk-free process.
By August 2025, they weren't just counting links. They had:
6x dedicated Mavlers specialists securing healthcare-relevant links.
100% of targets achieved consistently month after month.
DR benchmarks beaten across multiple campaigns.
Near elimination of bad links, strengthening trust signals.
Diversified backlink profile across 70+ unique healthcare domains.
The result?
Their SEO campaigns moved with more authority, less risk, and visible momentum.
With link acquisition now a quality-first, scalable engine, the client is poised for sustainable organic growth in the competitive healthcare SEO space. Together, we continue to refine strategies to build stronger authority and long-term results.
