How Mavlers optimized e-commerce operations for Kristen's Kick Ass Ice Cream, boosting revenue by 30%
Industry: Food & beverage
About Kristen’s Kick Ass Ice Cream
Kristen’s Kick Ass Ice Cream is a vibrant and innovative ice cream brand, celebrated for its unique flavors and high-quality ingredients. Known for its adventurous spirit, the brand is celebrated for crafting unique, one-of-a-kind flavors that surprise and delight with every scoop.
The brand is also recognized for its commitment to sustainability, utilizing eco-friendly packaging, reducing food waste through small-batch production, and supporting local farmers.
The challenge: Fragmented operations & limited scalability
Kristen's earlier e-commerce setup was hosted on a separate platform, creating silos across their online store, marketing, and sales operations. This lack of integration reduced efficiency and made it difficult to scale effectively, leading to several challenges:
Fragmented systems
Separate platforms for e-commerce, marketing, and sales led to duplicated efforts and inconsistent customer experiences.
Limited HubSpot experience
The client was new to HubSpot and its e-commerce capabilities, requiring guidance for adoption.
Disrupted end-to-end workflow
Integrating payment gateways and creating a smooth purchase process was critical to customer satisfaction.
So Kristen's partnered with Mavlers to migrate and centralize operations within HubSpot's ecosystem.
Our approach: Strategic phased implementation
We executed the implementation in stages, starting with the website redesign, followed by the setup of the flow, and concluding with knowledge transfer.
Website redesign &
HubSpot CMS integration
Our first phase focused on strengthening the digital foundation to enhance usability and streamline product management. So we:
- Revamped the website on HubSpot CMS for better performance and usability.
- Integrated HubSpot’s Product Library feature to enable seamless product display, updates, and management.
E-commerce
flow setup
The next phase centered on establishing an e-commerce flow to ensure secure transactions and integrated customer experiences. We:
- Implemented third-party payment gateways for secure, efficient transactions.
- Built a comprehensive end-to-end purchase workflow connecting products, payments, and CRM for a seamless shopping experience.
Knowledge transfer
& training
The final phase emphasized knowledge transfer and training to equip the client with the skills needed for independent management and sustainable growth. Our team:
- Conducted hands-on training sessions to empower the client to manage products, orders, and marketing efforts independently.
- Provided guidance on optimizing HubSpot for long-term growth and operational efficiency.
Result: 30% revenue uplift on a fully HubSpot 
-powered store
All products, payments, and CRM functionalities now operate within a single, cohesive ecosystem.
Online revenue went up 30%, driven by improved user experience and streamlined operations.
“With a simple briefing call and supply of assets, the website was developed in no time at all. The reverts were absolutely minimal and we were able to launch the project on time and within budget.”
Looking ahead
Our collaboration with Kristen’s Kick Ass Ice Cream went beyond a one-time implementation. By successfully centralizing their e-commerce operations in HubSpot, delivering measurable revenue growth, and empowering their team with hands-on training, we built a foundation of trust and reliability.
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