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How event awards & ticketing management became the growth driver for an Australian sports learning brand

Industry: Sports

Australian Company Case Study

About the client

The client is a prominent Australian sports learning brand specializing in the business aspects of sports. They deliver news, education, and events to professionals and organizations, forming one close-knit, engaged community.

With a steady stream of events, they’re fast becoming the world’s most influential sports business network. They regularly host online and live events such as educational sessions, conferences, and summits. These unite the sports business ecosystem, ensuring the community feels seen and celebrated. 

The need for a central platform strong enough to hold all event operations

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Events have been central to sports learning and engagement. But they're no small feat.

When the client approached Mavlers, the question was "how do we make nominations, awards, judges, finances, and ticketing unify into a centralized experience?"

Too many award categories, dispersed nominations, and judges mortified by manual processes—-all created friction and scalability issues.

The brand sought a platform that worked like a digital backbone for the event ecosystem. A solution that unifies workflows with fairness, transparency, and scale.

The wish list was ambitious

Event and award creation

Event and award creation

Create events with multiple award categories, each with its own eligibility and judging rules.

An easy, flowing process for nominations

An easy, flowing process for nominations

Support for self-nominating, nominating peers, or being nominated—with detailed information capture and status tracking.

Judges management

Judges management

Easily assigns panels of judges to specific awards or events, gives them the right level of access, and keeps scoring fair, secure, and hassle-free.

Transparent scoring and winner selection

Transparent scoring and winner selection

Real-time dashboards track progress, fair logic ensures unbiased results, and customizable automation makes winner announcements stress-free.

Operational efficiency

Operational efficiency

Automated email notifications, detailed financial analysis, and ticketing support for sales, check-ins, and reporting.

Deep integration

Deep integration

A system tied to WooCommerce for financials and seamlessly connected across their multisite network.

How Mavlers transformed event operations end to end

Given the client's complex needs, it was logical that a patchwork of tools would not have been effective.
That's why Mavlers built a custom plugin suite. Modular by design, scalable by necessity, giving the client one system that worked seamlessly across their entire multisite network.
Our lens was clear: empower admins, engage participants, and embed trust through transparency and automation.

01.

Awards Module

The process began by untangling the complexity of the award setup. We built flexible award configurations where each award could have its own criteria, submission format, and required documentation.

This lets admins run multiple events without reinventing workflows.

Awards Module Interface
Judges Management Module Interface
Judges Management Module Interface
02.

Judges Management Module

We simplified the task of assigning judges from a logistical headache into

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Granular Assignment
Assign judges to specific awards or categories with ease, supporting both centralized juries and distributed panels. This way, matching the right expertise for each category is easier.

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Secure Login & Workflows
Judges received personalized portals for confidential scoring and detailed review instructions.

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Real-Time Scoring Summary
Judges enter scores and feedback, and admins receive real-time scoring summaries via dashboards.

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Bias Reduction & Transparency
The aggregation logic ensures score calculation is fair and winner selection is in plain sight. And if a participant cries foul, there are auditing features for reviews.

Nominations Module Interface
03.

Nominations Module

We designed:

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Multi-Source Nominations
This supports both self-nominations and third-party nominations for broader participation and inclusivity.

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Dynamic Forms
Conditional logic to collect all required nominee information, file uploads, and customizable eligibility checks.

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Status Tracking
Users can instantly see the status of their nomination—pending, approved, rejected, or awarded. This improves engagement and trust.

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Automated Notifications
Email templates keep nominees and nominators informed at each stage: submission, approval, event details, and results. So participants aren't left wondering where they stand.

04.

End-to-End Integrations

To bring all moving parts together, we created:

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Central Dashboard
This lets admins manage events, nominations, judges, and scoring from a single source of truth across all multisite nodes.

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WooCommerce Tie-In
Any nomination fee, entry ticket, or judge honorarium is processed securely and reported in real time.

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Participant Experience
Participants get timely updates and can track their progress, from nomination to award announcement.

End-to-End Integrations Interface

How the dedicated Mavlers team made the execution work

To bring structure and stability to a complex project, we deployed a strategic, phased plan:

Worked like part of the client's in-house crew

Operating in the same time zone meant faster feedback loops and no delays.

Scaled with demand

The team could expand or shrink depending on the demand, keeping costs and effort in check.

Added senior oversight

A seasoned SME stepped in to guide the process, flag risks early, and keep the project running smoothly.

Took full ownership

By deploying incremeaWith strategy and execution handled under one roof, output rolled out on time. ntal updates rather than bulk changes, we maintained website uptime and user access throughout the project.

Team working
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*"We worked with the MAVLERS team to build our website. What we got delivered was more than just a solid, high-quality site. They value-added lasting IP, which made the functionality and user experience grow stronger.Sure, there were technical rough patches. It comes with the territory on projects this size. But the team handled each one with focus and agility. Twice-weekly check-ins kept momentum strong, and the communication never slipped.Overall, they were a collaborative and solutions-focused partner!"

Founder of the brand

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How Mavlers future-proofed the event awards management

The brand's partnership with Mavlers turned event and ticketing management from a drag into a smooth, repeatable system.

With our end-to-end custom plugin suite, the brand can now run event management through one integrated platform. The engagement rose as the process felt clear and fair.

Most importantly, the system is built to expand across new sports, regions, or gamified recognition programs.