How Mavlers helped DodgeMiami scale 600+ journeys with Salesforce Marketing Cloud
Industry: Automotive
About DodgeMiami
(Atlantic Coast Automotive)
Atlantic Coast Automotive (ACA) is a leading automotive dealership group founded in 2006, with locations across Florida, Maryland, Virginia, and Pennsylvania.
The group has expanded through acquisitions, including NYE Group and select MileOne stores, and operates multiple franchises such as Chevrolet, Ford, Nissan, and Toyota.
The challenge: Activating
10 customer journeys across 55 business units
DodgeMiami faced a complex challenge: activating 10 customer journeys spanning 55 business units while navigating:
Inconsistent data
Multiple sources and varying formats threatened campaign accuracy.
Absence of journey frameworks
No standardized playbook existed for lifecycle marketing.
Limited resources and expertise
Tight deadlines demanded efficient deployment and optimization.
The dealership needed a partner to ensure data quality, streamline workflows, and deliver personalized, timely email communications across its network.
Objective: Build a robust, scalable journey ecosystem
The project aimed to create a powerful, scalable customer journey framework for DodgeMiami, focusing on automation, personalization, and performance. Key goals included:
Deploying automated, personalized customer journeys leveraging Salesforce Marketing Cloud.- Ensuring data quality and compliance across all customer records.
- Enabling precise segmentation for more relevant communications.
- Optimizing campaign performance through analytics and automation.
Mavlers' 360-degree approach
The project aimed to create a powerful, scalable customer journey framework for DodgeMiami, focusing on automation, personalization, and performance. Key goals included:
Data hygiene & preparation
We started by focusing on auditing and refining data to ensure accuracy, consistency, and seamless integration with Salesforce Marketing Cloud:
- Conducted an audit of existing systems, processes, and creative assets.
- Established data hygiene practices, aligning with ACA's CDP (Treasure Data) for staging and incremental syncs into SFMC.
Journey design & automation
Next, we created personalized, lifecycle-driven customer journeys and automated workflows for timely, relevant communications:
- Built lifecycle-based, personalized journeys using Journey Builder.
- Developed automated workflows with Automation Studio for scheduling and messaging triggers.
- Created detailed customer segments using Audience Builder, ensuring campaigns reached the right audiences at the right time.
Monitoring & optimization
At the final stage, we emphasized tracking performance, continuously improving campaigns, and enhancing engagement through data-driven optimizations:
- Leveraged Analytics Builder for performance tracking and reporting.
- Implemented continuous monitoring and iterative optimization of journeys, workflows, and automations.
- Used Einstein Send-Time Optimization (STO) to improve message timing and relevance.
Outcome: 600+ journeys successfully activated
Mavlers' approach transformed DodgeMiami's email marketing:
Rapid deployment
Over 600 customer journeys successfully launched across 55 business units.
Enhanced engagement
Timely, personalized communications increased open and click-through rates.
Improved targeting
Audience segmentation and automation drove higher conversions.
Operational efficiency
Standardized frameworks and monitoring reduced errors and manual effort, enabling scalable growth.
The dealership needed a partner to ensure data quality, streamline workflows, and deliver personalized, timely email communications across its network.
Mavlers has successfully deployed the customer journey emails and offered outstanding response times. They're talented, responsive, and a great team that always strives to achieve the end goal.
The dealership needed a partner to ensure data quality, streamline workflows, and deliver personalized, timely email communications across its network.
Unleash the power of customer journeys with Mavlers
Transform scattered data and disconnected processes into seamless, high-performing customer journeys. Mavlers provides the expertise, automation, and insights you need to engage your audience at scale. Let’s create your next-generation marketing engine together.