CPR performance
Google Ads CPR fell from $23 USD in 2019 to $6 USD in 2025 (75% improvement), while Meta Ads dropped from $136 USD to $17 USD (87% improvement).
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Amazon Business is the B2B vertical of Amazon, serving organizations across industries with bulk purchasing solutions, competitive pricing, and seamless procurement experiences.
As one of Amazon’s fastest-growing units, Amazon Business needed to scale registrations cost-effectively while navigating complex tracking limitations and the unique challenges of a long B2B sales funnel.
Amazon Business faced steep challenges in scaling registrations:
Google Tags and Meta Pixels were restricted, blocking direct attribution.
Google Ads CPR stood at $22.80 USD, while Meta Ads reached as high as $136.83 USD.
Led to attribution gaps and inefficient optimizations.
Required multiple touchpoints and nurturing before conversion.
So Amazon Business partnered with Mavlers to drive multi-year sustainable growth with a focus on efficiency - reducing Cost Per Registration (CPR), improving funnel performance despite limited tracking, expanding beyond Google and Meta, and scaling ROI long term.
The Mavlers team engineered a holistic strategy designed to reduce CPR, diversify channels, and maximize ROI.
We set up a foundation of reliable insights that could drive smarter decisions and overcome attribution gaps:
With a solid data backbone in place, we extended acquisition efforts across multiple platforms:
We zeroed in on sharpening targeting and resource allocation to unlock sustained gains in performance:
Over the last six years, Mavlers’ strategy drove compounding impact across channels:
Google Ads CPR fell from $23 USD in 2019 to $6 USD in 2025 (75% improvement), while Meta Ads dropped from $136 USD to $17 USD (87% improvement).
Monthly registrations grew from 10,000 in 2019 to over 15,000 in 2025, a 50%+ increase.
The marketing mix expanded from Google and Meta in 2019 to include Bing, content syndication, and affiliate channels by 2025.
ROI tripled from 2019 to 2025, achieving sustainable growth.
| Metrics | 2019 (Baseline) | 2025 (Current) | Improvement |
|---|---|---|---|
| CPR – Google Ads | $23 USD | $6 USD | ↓ 75% |
| CPR – Meta Ads | $136 USD | $17 USD | ↓ 87% |
| Monthly registrations | 10,000 | 15,000+ | ↑ 50%+ |
| Channel mix | Google, Meta | Google, Meta, Bing, content syndication, affiliate | Diversified |
| ROI | Moderate | 3x | Sustainable Growth |
By building a data-first framework, refining audiences, and scaling into new channels, Mavlers helped Amazon Business turn cost challenges into growth opportunities. Over six years, the brand didn’t just cut costs—they built a sustainable, diversified acquisition engine delivering 3x ROI.
Our partnership with Amazon Business is accelerating, with a goal to grow monthly registrations from 15k+ to 25k+ by broadening B2B reach, expanding channels via programmatic display, LinkedIn, and partnerships, and driving efficiency through AI-powered bidding, predictive CRM, and real-time optimization.