50 Real-life Use Cases of Agentforce in Marketing

Combining the power of automation, personalization, and real-time optimization, Agentforce helps marketers like you move faster, work smarter, and connect deeper with their audiences. 

At Mavlers, we’ve been harnessing Agentforce across several client projects. Just last month, our COO, Nital Shah, and Head of CRM, Chintan Doshi, attended Salesforce Connections 2025 in Chicago.

This blog post explores 50 Agentforce marketing use cases where Agentforce transforms everyday marketing efforts. 

So whether you’re looking to boost ROI, streamline operations, or simply make your campaigns more human, these 50 examples show how Agentforce can elevate every stage of your marketing journey. 

Segmentation & targeting

Personalization

Campaign automation

Content Generation

Real-time optimization

Cross-channel integration

Customer engagement

Analytics & reporting

Loyalty programs

Event marketing

Brand advocacy

Wrapping up

Segmentation & targeting

Source: Salesforce

Agentforce makes segmentation for marketers smarter by surfacing actionable customer insights:

1. Unlock Hidden Insights: Effortlessly segment your audience by behavior, interests, and history—because knowing your audience is half the marketing battle.
   
2. Spot Your VIPs: Identify top-tier customers using predictive scoring, ensuring your premium offers reach the right hands
   .
3. Seasonal Campaign Ready: Create dynamic lists for occasions like Black Friday or holiday sales, turning seasonal buzz into consistent engagement.
   
4. Turn Browsers into Buyers: Reconnect with cart abandoners through strategic retargeting tailored to their last interaction.
   
5. Event-Driven Engagement: Automatically cluster users who attend a webinar or download your app—align your next move with their intent.

Personalization 

5. Make Emails Feel Like Home: Craft tailored subject lines and content that resonate with every recipient’s preferences.

6. Offer What They’ll Love: Use past purchases to recommend products they’re already dreaming of.

7. Pages That Speak to Them: Automatically generate landing pages tailored to each ad’s audience.

8. Small Touches, Big Impact: Delight customers with personalized discounts or loyalty rewards they didn’t see coming.

9. Talk Their Language: Adapt messaging tones to reflect user sentiment and interaction history for meaningful conversations.

Campaign automation 

Source: Omega CRM

Agentforce marketing automation helps you scale with precision:

11. Set It and Scale It: Automate multi-channel campaigns that roll out seamlessly—leaving you time to focus on big ideas.

12. Right Message, Right Time: Trigger messages based on user actions like email opens, clicks, or purchases.

13. Decide What Works—Fast: Run A/B tests and let the system pick winners in real-time.

14. Spend Smarter, Not Harder: Dynamically optimize ad spending for campaigns with real-time performance tracking.

15. Celebrate with Precision: Schedule marketing campaigns around key milestones—birthdays, anniversaries, or renewal dates.

Content Generation

Source: Omega CRM

16. Creative on Command: Generate blog posts or captions in seconds, keeping your content calendar full and fresh.

17. Ad Creatives Without Limits: Create high-performing banner ads and videos tailored to your campaign objectives.

18. Real-Time Updates: Share timely, relevant updates during live events or webinars with minimal effort.

19. Speak to Every Region: Localize ad copies seamlessly for global audiences.

20. Descriptions That Sell: Write SEO-friendly product descriptions that showcase value and drive conversions.

Real-time optimization

21. Let Data Guide You: Shift budgets automatically between channels to focus on what’s working.

22. Adapt on the Fly: Adjust ad copy and creatives mid-campaign as audience preferences evolve.

23. The Perfect Timing: Optimize email delivery to hit inboxes exactly when users are most engaged.

24. Stop Losing ROI: Identify and pause underperforming ads before they drain your budget.

25. Dynamic Content Refresh: Update textual and visual content automatically based on audience engagement trends.

Cross-channel integration

Source: Unofficial SF

26. One Voice, Everywhere: Synchronize campaigns across email, social, SMS, and search for consistent messaging.

27. In-Store Meets Online: Tie in-store promotions to digital campaigns with geofencing and real-time notifications.

28. Respond Seamlessly: Trigger follow-ups or next steps when users interact with your content online.

29. Bridge Marketing and Sales: Coordinate lead nurturing between teams for a cohesive customer journey.

30. Simplify Influencer Management: Track influencer campaigns and measure their ROI without extra tools.

Customer engagement

Source: Salesforce

Marketing automation with Agentforce makes sure no lead is left behind:

31. Chat That Converts: Use conversational bots to nurture leads and answer their questions instantly.

32. Feedback That Counts: Automate surveys post-purchase to learn and grow from your customers.

33. Never Miss a Beat: Send friendly reminders for upcoming events or webinars.

34. Follow-Up Made Easy: Reengage event registrants with curated resources and next steps.

35. Onboarding Done Right: Roll out a series of helpful emails to welcome new users effortlessly.

Analytics & reporting 

Source: Omega CRM

36. Insights at a Glance: Deliver live campaign performance dashboards to your team via Slack or Salesforce.

37. Actionable Wrap-Ups: Generate post-campaign reports packed with insights, not fluff.

38. Know What They’re Saying: Analyze customer sentiment to align future messaging with their expectations.

39. Forecast the Future: Predict outcomes for upcoming campaigns based on historical patterns.

40. Track What Matters: Attribute sales to specific campaigns, proving what’s really driving results.

Loyalty programs 

41. Rewards Without Hassle: Automatically distribute points or perks for actions your customers already take.

42. Celebrate Milestones: Surprise users with personalized “You’ve reached a milestone!” messages.

43. Gamify Loyalty: Create engaging challenges that make earning rewards exciting.

44. Keep Them Updated: Send friendly nudges about expiring points or exclusive offers.

Event marketing 

Source: Omega CRM

45. Effortless Registration: Manage event invites, RSVPs, and reminders in a snap.

46. Tailored Agendas: Suggest sessions or topics based on attendee preferences.

47. Stay Connected: Provide live updates or changes during the event.

48. Follow-Up Gracefully: Automate post-event thank-you’s and surveys to close the loop.

49. Reignite Interest: Promote future events to past attendees with targeted messaging.

Brand advocacy 

50. Turn Fans into Advocates: Automate requests for testimonials, reviews, or referrals from delighted customers.

Wrapping up

These 50 Agentforce marketing use cases demonstrate how an agentic CRM can elevate your strategy across every channel, touchpoint, and moment in the customer journey.

As marketing grows more complex, Agentforce simplifies what matters for marketers: meaningful connections, measurable impact, and continuous learning. Whether you’re a growth team scaling fast or an enterprise optimizing at scale, the future of marketing isn’t just automated—it’s agentic.

Ready to explore Agentforce applications in marketing for yourself?

The transformation starts now. Book a 30-min call with one of our Salesforce experts.