The Future of GTM Is Ops-Led

Marketing ops isn’t just campaign support, it’s the future owner of the entire GTM stack. In this session, Mike Rizzo (Founder, MarketingOps.com) unpacks why ops leaders are best positioned to drive alignment, scale systems, and turn data into business impact. If you’re in RevOps, demand gen, or leading GTM strategy, this is your roadmap to building smarter, more connected growth engines.