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Scale your marketing impact with a seamless transition to Marketing Cloud Next (MCN)

Marketing Cloud Next is Salesforce's AI-native, agentic marketing platform, built on Data Cloud and powered by Agentforce to act on real-time customer intent. We help you understand what this means for your current setup, map the transition, and implement it.

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Marketing Cloud and Marketing Cloud Next architecture diagram

Ratings from Clutch, GoodFirms, and Trustpilot; Salesforce Marketing Cloud delivery statistics

800+

SFMC clients

70+

in-house SFMC talent

60+

SFMC talent deployed

10+

years of SFMC experience

You're not alone in facing these challenges in MCN

Campaigns built on stale data

By the time a journey triggers, the customer has already moved on. High-intent signals go untouched.

Personalization that stops at the segment level

Generic segments and merge fields fail to capture individual intent.

Agentforce without the foundation to support it

Deploying Agentforce without a unified data foundation results in AI agents that hallucinate or miss the mark.

Transition risk that compounds without a plan

Migrating without a structured plan risks breaking live journeys and leaving your team unable to operate the new tech.

Braze integration services to connect your stack the right way

Native connectors

We leverage Braze native connectors where applicable, fully configured to your data model and validated with production-grade field mapping before launch.

API-built integrations

For custom objects or unsupported platforms, we build directly on the Braze REST API and the source system's API.

Middleware

For high-volume pipelines and warehouse sync, we use Fivetran, Stitch, or Braze Currents based on scale, latency, and your architecture.

Your current Marketing Cloud stack was built for a different era.

We help you evolve beyond static segments and stale data, implementing a unified foundation that turns MCN into a high-velocity engine for autonomous growth.

Fuel your shift to MCN with a proven end-to-end 5-phase framework

Phase01

Assess

Weeks 1–2

What we do

  • Audit current state
  • Review Data Cloud readiness
  • Inventory journeys and assets
  • Assess team capabilities
  • Deliver transition plan with milestones, risks, and success metrics
Phase02

Foundation

(Weeks 3–6)

What we do

  • Design and build Data Cloud architecture
  • Implement identity resolution
  • Connect and validate source integrations
  • Activate unified, real-time customer profiles before any marketing build
Phase03

Build

(Weeks 6–12)

What we do

  • Configure platform
  • Migrate and rebuild journeys
  • Design and deploy Agentforce agents
  • Set up content frameworks and channels
  • Fully test all use cases before go-live
Phase04

Launch and enable

(Weeks 6–12)

What we do

  • Go live with active monitoring
  • Deliver structured team training and enablement
  • Provide hands-on support for first 4 weeks
  • Monitor behavior and review performance with documented insights
Phase05

Optimize

(Weeks 6–12)

What we do

  • Benchmark performance against defined metrics
  • Tune agent behavior
  • Expand use cases
  • Run quarterly reviews tied to business outcomes, not platform releases

ROI in action: case studies that highlight real growth

Disney
DMA
Ogilvy
National Geographic
Penguin Random House
Incubeta
Oracle
Airtasker

In the words of our clientsheart

Atlantic Coast Automotive

Mavlers handled an end-to-end project involving design of email templates, journey build & orchestration using Salesforce experts, deployment, and maintenance of the same...

Sambit Pal

Customer Retention & Martech VP

The Wests Group Australia

We engaged Mavlers to help us to find a dedicated resource to manage our Salesforce Marketing Cloud campaigns across all our business units. As a SFMC subject matter expe...

Carolina Mejia

Digital Marketing Manager

Enphase Energy

We partnered with Mavlers to revamp our SFMC instance and streamline multiple broken pieces on web studio, content builder, and data. With their support, we were able to...

Yasaswy Mulpuri

Senior Manager - MarTech

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Frequently asked questions

What CMS platform is best for my business?

The best CMS platform depends on your specific business needs, technical requirements, and budget. We evaluate factors like scalability, ease of use, customization options, and integration capabilities to recommend the most suitable solution.

Can we manage the CMS ourselves after launch?

Yes, we provide comprehensive training and documentation to ensure your team can effectively manage the CMS after launch. We also offer ongoing support and maintenance services if needed.

Will the CMS be secure and scalable?

Absolutely. We implement industry-standard security measures and design the CMS architecture to scale with your business growth. Regular security updates and performance monitoring are part of our service.

How do you prevent SEO drops during migration?

By auditing and preserving URL structures, metadata, and implementing 301 redirects plus canonical tags. At our CMS development agency, we also perform continuous monitoring to ensure performance stays stable and visibility is maintained.

Is zero downtime realistic for migration?

Yes, with proper planning and staging environments, we can achieve zero or minimal downtime during migration. We use blue-green deployment strategies and careful timing to ensure business continuity.

Do you offer headless CMS development services? What are the benefits?

Yes, we specialize in headless CMS solutions. Benefits include better performance, flexibility across multiple channels, easier scaling, and the ability to use modern frontend frameworks while maintaining content management capabilities.

We're a B2B company. How do your custom CMS solutions support enterprise needs?

Our enterprise CMS solutions include advanced user management, workflow automation, multi-site management, API integrations, compliance features, and robust security measures specifically designed for B2B requirements.

Insights to help you win with Salesforce Marketing Cloud (SFMC)