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Legacy to Braze migration - zero disruption, zero downtime

Move to Braze without slowing down your marketing. Mavlers' structured approach is built for modern data stacks and keeps everything running seamlessly while cutting 1,200+ hours of migration effort.

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2K+

Braze campaigns managed

20+

Braze experts on the team

100+

Braze clients

We hear your Braze migration apprehensions and challenges

Data loss & mapping risks

Data loss & mapping risks

Worried about losing or misaligning data? Mavlers ensures clean data migration with precise mapping, validation checks, and zero-loss transfers.

Lack of internal expertise

Lack of internal expertise

Don't have the right team in-house? Our cross-functional experts handle strategy, data, and execution, working as an extension of your team.

Campaign disruptions

Campaign disruptions

Will the migration pause your campaigns? We ensure a seamless transition with parallel runs and zero downtime for live journeys.

Rebuilding workflows from scratch

Rebuilding workflows from scratch

Concerned about recreating journeys? We audit, replicate, and optimize your Braze workflows without starting from scratch.

Unclear Braze timeline & ROI

Unclear Braze timeline & ROI

Unsure about how long the migration will take and when you'll see returns? We follow a structured roadmap focused on faster go-live and quicker ROI.

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A structured Braze migration path to set you up for long-term growth

Step 1 | Discovery + Audit (2 Weeks)

  • Audit existing CRM, data sources, and journeys
  • Identify gaps, risks, and opportunities
  • Define migration roadmap and success metrics

Step 2 | Build + QA (6 Weeks)

  • Migrate and validate data into Braze
  • Rebuild journeys using Canvas
  • Set up integrations (Snowflake, Databricks, CDPs)
  • Conduct rigorous QA across flows and messaging

Step 3 | Pilot Launch + Hypercare (2 Weeks)

  • Launch pilot campaigns with defined KPIs
  • Monitor performance and fix edge cases
  • Optimize based on early insights

Unsure how to migrate to Braze without slowing growth?

Mavlers brings clarity and speed to your Braze implementation timeline, aligning your stack, refining journeys, and ensuring you're set up to scale from day one.

ROI in action: case studies that highlight real growth

Disney
DMA
Ogilvy
National Geographic
Penguin Random House
Incubeta
Oracle
Airtasker

In the words of our clientsheart

Media Co

They have been very knowledgeable about the Braze platform and have helped us execute a large number of email marketing campaigns. They are also great about giving sugges...

Kaitlin Joplin

Marketing Audience & Performance Manager

Luxury Escapes

Mavlers embedded into our CRM operations to support end-to-end campaign delivery across email, SMS, and WhatsApp. The team has great attention to detail. Moreover, they'v...

Tina Wang

CRM Manager

B2B E-Comm Platform

Sumit from Mavlers is easy to work with, reliable. Consistently product high quality work with liquid logic and is available for support.

Senior Product Manager

Why choose Mavlers, a certified Braze partner, over other Braze agencies

Proven Braze expertise

Certified specialists with hands-on experience across implementation, migration, and lifecycle marketing, so you're set up right and scaling faster.

Seamless team integration

We plug into your existing team and processes, collaborating closely with marketing, product, and data teams.

Flexible engagement models

Whether it's a one-time project, ongoing retainer, or a dedicated team/FTE embedded into your workflow, work the way you want.

Faster path to ROI

With a structured, efficient approach, we reduce migration effort and accelerate time-to-value so your investment in Braze starts delivering sooner.

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Frequently asked questions

What is a typical Braze implementation timeline?

Most migrations are completed within 8–12 weeks, depending on data complexity, integrations, and scope. Modern platforms like Braze are designed for faster onboarding and quicker time-to-value compared to legacy systems.

What internal teams need to be involved in a Braze migration?

A successful migration typically involves marketing, data/engineering, and CRM teams. Alignment across these functions is critical to ensure smooth execution and faster go-live.

Can we start seeing results before the full migration is complete?

Yes. Many teams launch pilot campaigns early in the migration process to validate performance, prove ROI, and build momentum before full rollout.

Do we need to migrate everything at once?

Not necessarily. A phased approach, starting with high-impact use cases and journeys, helps reduce risk, accelerate launch, and deliver value faster.

Are there any hidden challenges in migration that teams often overlook?

Many teams underestimate time, budget, and complexity, with less than half of migrations finishing on time or within budget. That makes structured planning and expert support critical.

How do you migrate email templates and content safely?

We rebuild templates using modular, Braze-native components, test across devices, and validate before launch, so your emails perform better than before, not just look the same.

What if something goes wrong after launch?

We build in rollback plans, backups, and real-time monitoring, backed by a dedicated support window, so you're never exposed if something needs fixing fast.

How do we measure success after migrating to Braze?

Success is typically measured through faster campaign execution, improved engagement, and higher ROI, enabled by unified data and real-time personalization capabilities.

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Insights to help you win with Braze