Zoe Kratzmann launched her namesake label in 2006 carving her niche in Australian footwear with stylish, contemporary, and well-crafted designs.
Based out of Queensland, the Zoe Kratzmann brand has become renowned for its unique design aesthetic; flattering silhouettes across a neutral color palette that work their way timelessly into every woman's wardrobe.
The signature Zoe Kratzmann looks reflects the use of luxury leathers that showcase different textural elements.
Zoe Kratzmann is the house of opulence, and the grandeur is clearly visible through their products. They wanted to generate visibility for their brand amongst a niche audience. They were expecting a good ROAS through Facebook ads by increasing awareness of their products and its luxurious quality. Increasing sales at low cost as well as increasing the email database of customers to engage with the brand were the basic target Mavlers had to achieve.
The client wanted to increase the ROAS of the campaigns. There were several challenges we encountered along the way.
Build the brand value and goodwill among the cold (fresh) audience.
Increase the ROAS from the ad campaigns.
Increase sales volume.
Increase the email database of customers to engage them with our brand.
Zoe Kratzmann aimed at achieving ROAS along with customer engagement. Mavlers readily implemented various strategies and plans to
connect with the cold audience as well as keeping them engaged by enticing new messages and offers.
The action steps were as follows:
Tested various audiences
to analyze the
best-performing ones at a
low cost.
Targeted audiences
engaged with shopping
and interested in online
clothing.
Engaged cold audience through
sign up campaign with an offer of 10%
off on their first order to encourage
them to be a part of our membership.
Created more value to our
existing / VIP customers
with an early entry for all
offers.
Targeted high
value-based audience to
increase ROAS.
Engaged audience with
new images, messages,
and ad formats from
time to time.
The stated graph indicates the performance of Zoe Kratzmann, which increased in the second half of the year after applying several tactics and strategies.
Mavlers aimed to achieve the desired objectives for the brand. The entire process was carefully executed by understanding the requirements precisely and implementing them with the utmost care and attention. The resulting graph has observed a constant rate of increase with amazing ROAS even today.
