Receive calls from Google’s call extensions & through the website with a duration of more than 10 seconds
‘Online Compare Form’ submissions.
Submits 'Request A Callback' form on the website.
Calls from Text Ads
Calls from Website
Calls from Landing Pages
Callback request from Website and Landing Pages
Total Calls Received
Enquiries and leads from Website and Landing Pages
Initially, we started the campaigns using AdWords best practices by integrating generic & brand search with display and remarketing campaigns. To this, we started receiving conversions but the CPL (Cost Per Lead) was difficult to control as the competition for generic paid keywords in the finance industry was high.
After that, we decided to target their competitors while having a close eye on Google’s Trademark policy and advertising guidelines. This strategy worked well in terms of generating conversions with a low CPL.
'End of financial year' campaigns also performed well in terms of CPL, along with increasing brand awareness.
We incorporated a ‘Funds’ campaigns with the increased budget, which caused the number of conversions to increase drastically.
We also started targeting hospital & dentist related keywords, however, this did not perform well in terms of CPL. Although, it did help with the brand reach and awareness.
Performed optimisation activities and a/b testing in the account regularly to decrease the CPC (Cost Per Click) and increase the CTR (Click Through Rate) and conversions. Also incorporated new offer ads to generate more leads.
Digital Marketing Manager
Choosewell Health Insurance
Mavlers organised approach to planning and execution has allowed us to compete online with some of Australia's largest and well-known brands. Our lead volume has increased by 572% and sales have increased by more than 390% over the same period year on year. I'm extremely satisfied with the outcomes and milestones produced so far.